Cosmetic vs Drug OTC: A Complete Guide

In the US, whether a product is regulated as a cosmetic or a drug/OTC is determined mainly by intended use—what your labeling, website, ads, and overall marketing imply the product is meant to do. If you claim to treat or prevent disease or affect the structure or function of the body, you may trigger drug/OTC requirements (and sometimes the product becomes both)
Lip Balm for Dry Lips: A Complete Guide for Brand Owners and Private Label Lines

A lip balm for dry lips that truly works combines smart occlusives, emollients, and soothing actives in a stable texture that people enjoy using several times a day. It should reduce flaking in a few days, stay comfortable under masks and lip color, and match your positioning—derm-style, natural, tinted, or SPF—while still being practical to manufacture and ship globally.