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Private Label Niacinamide Serum Manufacturer
A private label niacinamide serum manufacturer helps you build brightening, pore-refining and barrier-support formulas that stay gentle enough for daily use. We tune niacinamide levels, co-actives, textures and packaging by skin type and market so your B3 serums feel modern, layer cleanly and deliver visible results.
GMP/ISO • EU/US compliant docs • Samples in 3–7 days • MOQ from 1,000 pcs
Custom Niacinamide Serum Details
Build niacinamide serums that target tone, texture, oil control and barrier strength without harshness. We calibrate B3 levels, co-actives (brighteners, hydrating stacks, soothing agents), pH and vehicles for different skin types and channels, then match packaging and testing to your brand positioning.
Spec / Parameter Card
| Field | Options / Recommendations |
|---|---|
| Texture Systems | Water-light serum • Gel-serum • Milky serum-emulsion • Oil-in-serum night booster |
| Niacinamide Levels | 2–5% for sensitive/barrier builds • 4–10% for brightening / oil-control (region-dependent) |
| Co-Actives | Zinc PCA • Tranexamic acid • Alpha arbutin • Vitamin C derivatives • Licorice extract • HA • Panthenol • Ceramides • Beta-glucan |
| pH Window | Typically pH 5.0–6.0 for B3 + most co-actives; adjusted for specific brighteners or acids |
| Preservation | EU/US-accepted systems; alcohol-free / fragrance-free options |
| Color / Fragrance | Clear or softly tinted; fragrance-free, low-allergen, or brand-signature scent concepts |
| Packaging | Glass dropper 30 ml • Micro-airless 30/50 ml • Opaque tube-serum 30–40 ml |
| Stability & QC | Accelerated + real-time stability, micro + challenge tests, packaging compatibility |
| Docs | COA, SDS, stability/challenge reports; cosmetic file input where required |
| Sampling & Lead Time | Lab samples from existing bases quickly; lead times vary with co-actives and packaging |
| Typical MOQ | Existing bases from ~1,000–3,000 pcs/SKU depending on pack; fully custom lines usually higher |
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More customization points you may want to know
This tab links skin type to B3 level, co-actives and feel. By balancing niacinamide percentage, sebum-control, brightening and barrier stacks for oily, dry, combination, sensitive and normal users, we turn one ingredient family into a complete, low-risk serum portfolio.
Oily Skin
- Texture: Water-light or thin gel-serum; oil-free, non-comedogenic.
- Core stack: Niacinamide 5–10%, Zinc PCA 0.2–1%, light humectants, optional PHA 3–5% or low-level salicylic derivatives.
- Notes: Targets shine, pore look and post-blemish marks; designed to layer cleanly under SPF and matte makeup without pilling.
- Micro-CTA: Request an Oil-Control Niacinamide Serum
Dry Skin
- Texture: Milky serum-emulsion with cushioned slip.
- Core stack: Niacinamide 2–5%, HA 0.1–0.3%, Ceramides 0.1–0.3%, Panthenol 0.3–0.5%, nourishing esters.
- Notes: Focus on barrier support and long-lasting hydration while still improving tone and texture; perfect as a “serum + light lotion” hybrid.
- Micro-CTA: Build a Barrier-Rich B3 Serum
Combination Skin
- Texture: Lightweight gel-serum with soft slip, quick set.
- Core stack: Niacinamide 4–8%, HA, zinc PCA (moderate), soothing stack.
- Notes: Calibrated for T-zone oil and drier cheeks; easy to position as a universal daily brightening and pore-refining serum for most climates.
- Micro-CTA: Create a T-Zone Smart Niacinamide Serum
Sensitive / Reactive Skin
- Texture: Silky, fragrance-free, low-tack serum.
- Core stack: Niacinamide 2–4%, HA, Panthenol, Beta-glucan, oat/centella extracts, ceramides.
- Notes: Emphasises barrier support and redness-prone profiles; avoids aggressive acids and heavy fragrance; simple routine guidance and clear “stop if irritation” language.
- Micro-CTA: Request an Ultra-Gentle B3 Serum
Normal / Balanced Skin
- Texture: Versatile gel-serum or milky texture.
- Core stack: Niacinamide 4–6%, HA, glycerin, light brighteners (TXA or licorice), antioxidant support.
- Notes: Positioned as a daily “tone, texture and barrier” serum for most users; ideal entry SKU in any niacinamide line-up.
- Micro-CTA: Design a Universal Niacinamide Serum
Age changes expectations as much as skin. We adapt B3 levels, co-actives, textures and messaging for users in their 20s, 30s, 40s, 50s and 60s+, so each decade feels the serum speaks directly to their lifestyle and concerns.
20s — Blemish Marks & Oil Control
- Texture: Water-light serum.
- Core stack: Niacinamide 5–10%, zinc PCA, humectants, optional PHA.
- Notes: Focuses on post-blemish marks, redness and shine; social-media-friendly positioning with simple “AM/PM after cleansing” instructions.
- Micro-CTA: Launch a Gen Z Niacinamide Serum
30s — Radiance & First Fine Lines
- Texture: Gel-serum or milky serum.
- Core stack: Niacinamide 4–6%, HA, antioxidants, mild brighteners (TXA, licorice), peptides optional.
- Notes: Balances tone-evening and hydration; great for “dullness from stress and late nights” messaging in busy professional demographics.
- Micro-CTA: Design a 30s Radiance B3 Serum
40s — Tone, Texture & Firmness
- Texture: Silky gel-serum with soft cushion.
- Core stack: Niacinamide 4–6%, peptides, HA, antioxidant stack, brightening co-actives.
- Notes: Fits into anti-aging lines as the “multi-tasking B3 booster” addressing uneven tone, roughness and early firmness concerns.
- Micro-CTA: Create a 40s Multi-Corrective Serum
50s — Barrier & Elasticity Support
- Texture: Milky, nurturing serum-emulsion.
- Core stack: Niacinamide 2–5%, ceramides, HA, panthenol, peptides, lipids.
- Notes: Prioritises comfort and resilience on thinner, drier skin while still improving tone and clarity; ideal under richer creams.
- Micro-CTA: Build a 50s Barrier + B3 Serum
60s+ — Comfort, Clarity & Simplicity
- Texture: Soft, low-tack milky serum.
- Core stack: Moderate niacinamide, HA, ceramides, panthenol, gentle antioxidants.
- Notes: Focuses on ease of use, low irritation risk and clear communication; pairs with simple routines and fragrance-soft or fragrance-free profiles.
- Micro-CTA: Launch a Mature-Skin Niacinamide Serum
Hot selling Niacinamide Serum on Amazon to reference
We benchmarked Amazon and global top-seller niacinamide serums on B3 levels, co-actives, textures and gaps. Use this grid to brief a private-label niacinamide serum that competes on clarity, oil control and barrier support while avoiding irritation and ingredient confusion.
| Brand / Product | Core Actives (typical %) | Texture | Strengths | Gaps |
|---|---|---|---|---|
| The Ordinary Niacinamide 10% + Zinc 1% | Niacinamide 10%, Zinc PCA 1% | Water-light serum | Very clear high-strength B3 + zinc story at entry price; huge review base and strong pore/oil-control reputation. | Can be too intense or drying for sensitive/barrier-compromised users; simple base leaves room for more cushion and hydration. |
| Paula’s Choice 10% Niacinamide Booster | Niacinamide 10% + vitamin C derivatives, licorice, panthenol, antioxidants | Lightweight booster-serum | Booster concept that mixes into other products; strong brightening and pore-look positioning with established clinical brand. | Needs education on how to mix and layer; dropper bottle can be overused by beginners. |
| The INKEY List Niacinamide 10% | Niacinamide 10% + HA + humectants | Water-light serum | Affordable and straightforward B3 serum with simple INCI and clear oil-control messaging; good starter product reference. | Limited barrier lipids and soothing stack; very functional branding with little luxury sensorial. |
| Good Molecules Niacinamide Serum (10%) | Niacinamide 10% + humectants | Lightweight, layerable serum | Minimal-ingredient positioning at accessible price; good reputation among sensitive and acne-prone users. | Primarily B3 + base; brightening and barrier story could be extended with more co-actives and texture options. |
| Naturium Niacinamide 12% + Zinc 2% Serum | Niacinamide 12%, Zinc PCA 2%, HA, vitamin E, other humectants | Gel-serum | High-strength B3 + zinc with more sophisticated texture and branding; strong on congestion and enlarged-pore narratives. | Higher B3 level makes onboarding and sensitive-skin guidance critical; not ideal entry point for all users. |
| Olay Tone Perfection Serum (B3 + Vitamin C) | Niacinamide (undisclosed %), vitamin C derivative(s), humectants | Silky serum | Mass-market availability with dual brightening + tone-evening narrative; strong brand recognition and multi-age appeal. | Key actives not clearly quantified; less transparency than ingredient-savvy shoppers may want. |
| La Roche-Posay Pure Niacinamide 10 Serum | Niacinamide 10%, HA, panthenol, soothing agents | Lightweight, slightly viscous serum | Derm-brand authority; strong hyperpigmentation and dark-spot messaging with B3 focus; tolerance positioned for sensitive skin. | Price above entry-level; more medical-pharmacy than “spa” sensorial; co-actives relatively conservative. |
| Glow Recipe Watermelon Glow Niacinamide Dew Drops | Niacinamide (not declared), HA, watermelon extract, mica/pearlescent agents | Gel-serum / primer hybrid | Hybrid skincare + makeup concept with strong social media presence; glow and highlighting story plus B3. | Glow/primer focus more than concentrated treatment; pearlescent effect may confuse expectations around actual skin change. |
| Vichy LiftActiv B3 Dark Spots Serum | Niacinamide (brand-communicated ~5% B3), glycolic acid, tranexamic acid, peptides | Lightweight serum | Multi-pathway dark-spot and tone-evening story; pharmacy credibility and strong clinical communication. | More complex acid + B3 system; requires clear step-by-step guidance for sensitive or multi-active routines. |
Make A Sample First？
If you have your own formula, packaging idea, logo artwork, or even just a concept, please share the details of your project requirements, including preferred product type, ingredients, scent, and customization needs. We’re excited to help you bring your personal care product ideas to life through our sample development process.
Custom Formulation Recommendations for Niacinamide Serum
Niacinamide serums work best as part of a broader stack: B3 for tone and barrier, co-actives for pigment and oil balance, and humectants/lipids for comfort. These actives let you build brightening, anti-blemish and barrier-support serums tailored to each skin type.
| Active (Use Range) | Key Features | Suitable Skin Types | Recommended Combinations | Suggested Packaging |
|---|---|---|---|---|
| Niacinamide (2–10%) | Tone evening, pore-look refining, oil balance, barrier support | All; adjust strength by tolerance | TXA + VC derivatives + HA + panthenol • Zinc PCA for oily skin | Micro-airless or UV-safe dropper 30 ml |
| Zinc PCA (0.2–1%) | Sebum-modulating, shine and blemish-support narrative | Oily, combo, acne-prone | Niacinamide 4–10% + PHA/salicylic derivatives + soothing stack | Dropper or micro-airless |
| Tranexamic Acid (2–3%) | Dark-spot and PIH support, especially for melanin-rich tones | All; excellent for Fitzpatrick IV–VI | Niacinamide 4–6% + VC derivatives + HA | UV-safe dropper or airless |
| Alpha Arbutin (1–2%) | Targets appearance of hyperpigmentation via tyrosinase pathway | Normal/combo, uneven tone | Niacinamide 4–6% + VC derivatives + HA • Avoid strong copper systems | Airless; avoid metal exposure |
| Vitamin C Derivatives (AA2G, EAA etc., 1–5%) | Brightening and antioxidant support | All; especially dullness, early aging | Niacinamide 2–5% + TXA + ferulic + vitamin E | UV-safe airless or tinted glass |
| Hyaluronic Acid (0.1–0.3%) | Hydration and plump feel, reduces tightness | All | Niacinamide + TXA/AA + panthenol | Any serum pack |
| Panthenol (0.3–1%) | Soothing, barrier-support, redness comfort | Dry, sensitive, barrier-compromised | Niacinamide 2–5% + HA + ceramides + beta-glucan | All textures |
| Ceramides / Lipid Blend (0.1–0.5%) | Barrier repair, anti-dryness | Dry, mature, sensitive | Niacinamide 2–5% + HA + panthenol + cholesterol/fatty acids | Micro-airless or pump |
| Beta-Glucan / Oat / Centella Extracts (0.1–0.5%) | Soothing, calming, comfort marketing story | Sensitive, redness-prone | Niacinamide 2–4% + HA + panthenol | Any serum format |
| PHA / Mild Lactic Acid (3–6%) | Gentle micro-exfoliation to support B3 brightening | Dull, uneven tone, non-ultra-sensitive | Niacinamide 2–5% + HA + soothing stack • Clear SPF and usage guidance | UV-safe dropper or airless |
| Antioxidant Stack (Vitamin E, Ferulic, etc.) | Oxidative-stress support, anti-pollution narrative | Urban, early-aging, all skin types | Niacinamide + VC derivatives + HA + film-formers for pollution-protection story | UV-safe packaging |
Custom Serum Texture System & Sensory
Choose water-light, gel-serum, milky or oil-in-serum textures for your niacinamide line. We tune viscosity, slip, dry-down and anti-pilling performance under SPF and makeup so B3 serums feel effortless in morning and night routines.
Water-Light Serum
Ultra-fluid, fast-absorbing liquid (≈ 5–200 cps)
Gel-Serum (Universal)
Light gel with soft slip (≈ 400–2,000 cps)
Milky Serum-Emulsion (Comfort / Barrier)
Cushioned serum-emulsion (≈ 2,000–4,000 cps)
Packaging Customization for Niacinamide Serum
Use airless, UV-safe packs for niacinamide serums, especially when combined with brighteners and antioxidants. Mix micro-airless, frosted droppers and tube-serums, with PCR options, so B3 formulas stay stable while your shelf presence fits clinical, spa or clean-beauty aesthetics.
Micro Airless Pump (30/50ml)
Ideal for daily niacinamide serums with brightening and barrier co-actives; protects from air and fingers; precise dosing and excellent for “derm-clinical” branding.
Frosted / Amber Glass Dropper (30ml)
Classic serum look for DTC and prestige; great for water-light and gel-serums; UV-safe options support vitamin C derivative stacks.
Opaque Tube-Serum (30–40ml)
Good for milky, travel-friendly B3 serums; easy to ship and store; suitable for sensitive-skin or minimalist lines.
PCR Options
Bottles, tubes and pumps available with recycled content and recyclability stories, aligned with clean and sustainable branding without compromising compatibility.
Niacinamide Serum – Private Label FAQ
These FAQs address niacinamide levels, mixing with acids and retinoids, suitability for sensitive and melanin-rich skin, packaging, testing, timelines and MOQs—using cosmetic-compliant language focused on tone, texture, oil balance and barrier support.
1. Is higher-percentage niacinamide always better?
Not necessarily. While 10% or above can appeal to “high-active” shoppers, some users experience more tingling or redness at elevated levels, especially with compromised barriers. Many brands find 4–6% ideal for daily brightening and oil-balance, with 2–3% for sensitive lines. We help you segment by skin type and channel—offering both “sensitive balance” and “high-performance” options rather than a single one-size-fits-all strength.
2.Can niacinamide serums be used with vitamin C or acids?
Yes, niacinamide pairs well with most cosmetic acids and vitamin C derivatives when formulas are properly designed. Practical routines often suggest vitamin C in the morning and stronger acids/retinoids at night, with niacinamide used in either slot to support barrier and tone. We’ll help map simple layering charts and avoid confusing claims about incompatibility that no longer reflect modern formulating.
3. Are niacinamide serums suitable for sensitive or rosacea-prone skin?
Niacinamide can be an excellent option for redness-prone and sensitive skin when used at moderate levels in soothing vehicles. We typically recommend 2–4% niacinamide with HA, panthenol, beta-glucan and ceramides, fragrance-free and alcohol-free. Clear instructions on frequency and patch testing are included; we avoid promising to treat medical conditions and instead focus on comfort, tone-evening and barrier-support narratives.
4. Do niacinamide serums work on darker skin tones and post-inflammatory marks?
Yes, niacinamide is widely used for post-inflammatory hyperpigmentation and uneven tone across all Fitzpatrick types, including IV–VI. When targeting melanin-rich skin, we often pair 4–6% niacinamide with tranexamic acid, alpha arbutin and gentle exfoliants, while keeping fragrances and potential irritants in check. Claims focus on more even-looking tone and clearer-looking skin, supported by consumer panels or imaging where desired.
5. How long does it take for customers to see results with niacinamide?
Most brands position niacinamide serums as requiring at least 4–8 weeks of consistent use to see visible improvements in tone, texture and pore look, with barrier-comfort benefits often felt sooner. We can design consumer-use tests around key milestones (2, 4, 8, 12 weeks) and help you translate the results into realistic, motivating copy such as “after 4 weeks, X% agreed their skin looked more even.”
6. Can niacinamide serums be used around the eyes?
Niacinamide can be used in eye-area products at appropriate levels and in carefully chosen vehicles, but not every face serum is automatically eye-safe. If you want multi-zone use, we design textures, pH and irritation profiles with the eye area in mind and ensure directions and warnings are clear. Alternatively, we can build a dedicated B3 eye serum to sit beside the facial SKU.
7. What is the best packaging to keep niacinamide serums stable?
Niacinamide itself is relatively robust, but many co-actives—such as vitamin C derivatives and certain brighteners—benefit from UV-safe and low-oxygen environments. We generally recommend opaque or frosted packs, micro-airless or droppers with reducers, and avoiding overly thin or reactive plastics. Our stability testing includes light and temperature stress plus packaging compatibility before scale-up.
8. What MOQs and timelines should I expect for private-label niacinamide serums?
For existing base formulas customised with fragrance, co-active selection and packaging, MOQs often start around 1,000–3,000 units per SKU, depending on pack choice. Fully bespoke formulas, multi-SKU ranges or complex actives may require higher volumes. Timelines usually run: brief → lab samples → refinement → stability/compatibility → artwork sign-off → production. We’ll share a clear project plan so you can coordinate launches with campaigns and distributor windows.
Ready to Launch Your Custom Niacinamide Serum？
- Our team will answer your inquiries within 12 hours.
- Your information will be kept strictly confidential.
Let’s co-create a hero brand with custom formula, low MOQ, rapid sampling, and global shipping. Share your target market, benchmark, and budget—we’ll propose actives, texture, packaging, and claims in 48 hours (specs + samples)
