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Body Care OEM/ODM Solutions for Everyday and Spa Brands
Body care is more than “a lotion and a body wash”. Zerun Cosmetic helps everyday, spa and lifestyle brands create coherent body care systems: cleansing, hydration, texture, fragrance, gifting and targeted concerns – all mapped to channels, climates, price points and realistic MOQs.
Who we support in body care
We support retail, spa, hotel, pharmacy and e-commerce brands that want structured body care ranges rather than scattered SKUs. Our role is to translate your positioning, channels and price tiers into a clear body care architecture that can grow over time.
Partner profiles we serve
- Body care partner types
- Drugstore and mass retail body care brands
- Spa, wellness and massage concepts
- Hotel amenities and guest-experience brands
- DTC and marketplace-led lifestyle brands
- Private-label lines for supermarkets and chains
- Typical project starting points
- Upgrading a basic wash + lotion combo into a fuller system
- Creating spa-style body care under an existing brand story
- Designing hotel or hospitality amenities with retail options
- Refreshing legacy SKUs with modern textures and fragrances
- How we work with you
- Clarify channels, target consumers and price bands
- Map everyday vs spa/gifting roles in the range
- Propose a phased product and packaging roadmap
Example body care partner profiles
| Partner Type | Main Channels | Key Needs in Body Care | Typical Project Start Point |
|---|---|---|---|
| Drugstore / mass brand | Supermarkets, drugstores, online | Clear good-better-best range, strong fragrance | Refresh core wash + lotion range with new textures/scents |
| Spa / wellness brand | Spas, resorts, DTC | Ritual-based systems, sensorial focus | Build full ritual: wash, scrub, oil, butter |
| Hotel / amenities brand | Hotels, resorts, travel retail | Amenity sizes + optional retail upsell | Design amenities line with matching full-size products |
| Lifestyle / DTC brand | E-commerce, social, marketplaces | Story-led, Instagrammable textures and scents | Launch 3–5 hero body SKUs plus seasonal gift sets |
What types of body care products can we develop for your brand?
We develop full body care families instead of isolated SKUs: cleansing, exfoliating, hydrating and pampering products that can be arranged into simple, repeatable routines for different skin types, seasons and occasions.
Product families and use cases
- Daily cleansing and care
- Body wash and shower gel for different skin types
- Hand & body wash for kitchen and bathroom use
- Body lotions and light creams for daily hydration
- Intensive nourishment and pampering
- Rich body creams and body butters
- Body oils and dry oils for glow and massage
- Overnight body treatments or masks
- Exfoliation and texture care
- Body scrubs and polishes (sugar, salt, hybrid)
- Exfoliating body cleansers for simplicity
- Targeted rough-area treatments (elbows, knees, heels)
Example body product mapping
| Product Type | Main Use Case | Example Formats | Typical User Scenario |
|---|---|---|---|
| Body wash / shower gel | Everyday cleansing | Bottle with flip cap or pump | Daily shower at home or gym |
| Body lotion | Daily light hydration | Bottle or pump | Normal to combination skin, warm climates |
| Body cream / butter | Intensive nourishment | Jar, tube or pump | Dry skin, colder climates, night routines |
| Body scrub / polish | Exfoliation and smoothness | Jar, tube, sachet | Weekly ritual at home or spa |
| Body oil / dry oil | Glow, massage, sensorial experience | Pump bottle, spray | Spa treatments, special occasions, body glow |
| Hand & body wash | Shared sink product | Pump bottle | Kitchen & bathroom use in homes, hotels, offices |
How should you design formulas and active stacks for body lotions, creams and washes?
Body skin often faces dryness, roughness, dullness or uneven tone. We design base formulas and active systems around your priority concerns, from simple hydration to smoothing, brightening and barrier support – always within cosmetic and regulatory boundaries.
How we design concern-led body formulas
- Hydration and barrier support
- Emulsion systems tailored for normal, dry or very dry skin
- Humectants (e.g. glycerin, hyaluronic systems) for water-binding
- Occlusive and lipid systems for long-lasting nourishment
- Smoothing and roughness
- Exfoliating systems for body scrubs and polishes
- AHA/BHA-inspired cosmetic systems where appropriate
- Treatments targeting rough areas while respecting regulations
- Brightening and tone-evening（cosmetic positioning）
- Cosmetic brightening blends with region-appropriate actives
- Narrative around glow, radiance and even tone
- Careful language to avoid therapeutic or drug-like claims
- Sensitive and fragrance-free lines
- Simplified INCI lists with low fragrance or fragrance-free
- Base systems designed for easily irritated body skin
- Cross-link to sensitive face or clinic-style body concepts
Which textures and formats work best for different body skin types and climates?
The “right” body texture depends on climate, skin type, culture and channel. We help you map light vs rich, fast-absorbing vs cocooning textures to your target markets, from tropical e-commerce to cold-climate spa or pharmacy.
Fragrance often defines body care identity. We help you build scent systems – from everyday “clean” to rich spa blends – that can run across wash, scrub, lotion, butter and oil, and be extended into hand, hair or home products later.
Texture spectrum
- Light fluids and lotions for hot, humid markets
- Creams and butters for dry, cold or air-conditioned environments
- Oils, gel-oils and oil-in-water hybrids for sensorial storytelling
Channel-specific preferences
- Quick-absorbing lotions for mass retail and daily use
- Indulgent textures for spa and gifting concepts
- Non-sticky, fast-dry textures for e-commerce and hot climates
Testing and feedback loops
- Internal and partner feedback on spreadability and absorption
- Adjustments for stickiness, residue and layering with SPF or fragrance
- Separate day vs night or weekday vs weekend experiences if needed
Which packaging options make sense for body care?
Body care lives in showers, sinks, bedrooms, spas and gift boxes. We design packaging families that make sense on-shelf, in-hand and in gift sets, while giving you levers for price tiers, sustainability and channel segmentation.
Everyday and mass retail
- Bottles with flip caps or pumps for wash and lotion
- Tubes for scrubs, creams and targeted care
- Clear differentiation between product types on shelf
Spa and professional
- Back-bar sizes for therapists and treatment rooms
- Premium jars, bottles and oils for retail upsell
- Visual link between pro-use and take-home products
Gifting and sets
- Coordinated sets (wash + scrub + lotion + oil)
- Travel and mini-size kits for discovery and gifting
- Packaging solutions for seasonal and holiday launches
What tests, safety files and regulatory support do you need for body care?
Body care claims must be believable and aligned with formula and testing. We help you choose claim directions, design basic or advanced tests, and prepare documentation that supports conversations with retailers, platforms and consumers.
Claims and evidence planning
- Common claim families
- Hydration and long-lasting moisture narratives
- Smoother skin feel and improved softness
- Radiance, glow and even-looking tone (cosmetic)
- Comfort for dry or tight-feeling skin
- Testing and evaluation options
- Stability and packaging compatibility tests
- Instrumental or expert grading for hydration and smoothness
- Consumer perception studies for sensorial and visible effects
- Patch tests or dermatological evaluation where relevant
- Documentation deliverables
- INCI lists and product information sheets
- Summaries of test protocols and results
- Support for retail and platform questionnaires
MOQs, cost tiers and roadmap planning for body care projects
We structure MOQs, cost tiers and phases so you can launch a focused body care set, validate hero SKUs, then extend into new textures, formats and gift sets without overloading inventory or cash flow.
Volume, cost and roadmap strategy
- MOQ planning
- MOQ bands by format (wash, lotion, scrub, butter, oil)
- Shared bases with different fragrances or claims to optimise volume
- Advice on which SKUs to prioritise for first orders
- Cost and price tiers
- Formulation and packaging choices for entry, mid and premium tiers
- Pack-size strategies to hit key retail price points
- Margin considerations for spa, hotel and DTC vs mass retail
- Roadmap approach
- Phase 1: core wash + lotion + one elevated product (scrub or butter)
- Phase 2: add oils, masks, targeted and seasonal SKUs
- Phase 3: build out gifting, minis and cross-category fragrance systems
Indicative MOQ & timeline bands
- Illustrative ranges only. Actual MOQs and timings depend on formula, packaging and market needs.
| Product Type | Typical Pack Size Example | Indicative MOQ Band* | Indicative Dev & Sampling* | Typical Use Focus |
|---|---|---|---|---|
| Body wash / gel | 250–500 ml bottle | ~3,000–6,000 units | ~8–12 weeks | Daily cleansing |
| Body lotion / cream | 200–400 ml bottle / tube | ~3,000–5,000 units | ~8–12 weeks | Daily hydration |
| Body butter | 150–250 ml jar | ~3,000–5,000 units | ~8–12 weeks | Intensive nourishment |
| Body scrub / polish | 150–300 ml jar / tube | ~3,000–5,000 units | ~8–12 weeks | Weekly exfoliation |
| Body oil / dry oil | 100–200 ml bottle | ~3,000–5,000 units | ~8–12 weeks | Glow, massage, spa rituals |
- Exact figures to be confirmed case by case.
Make A Sample First？
If you have your own formula, packaging idea, logo artwork, or even just a concept, please share the details of your project requirements, including preferred product type, ingredients, scent, and customization needs. We’re excited to help you bring your personal care product ideas to life through our sample development process.
How Zerun supports your body care line from brief to launch?
- Our team will answer your inquiries within 12 hours.
- Your information will be kept strictly confidential.
We act as an OEM/ODM extension of your team, turning your brand story, channels and target concerns into practical body care roadmaps. From first idea to production, we help you build ranges that feel coherent to both retailers and consumers.
Collaboration journey with Zerun
- Starting collaboration
- Share your target consumers, channels and regions
- Describe current gaps in your body care offering
- Provide reference products and what you like or want to change
- Our support along the way
- Propose range architecture, formats and texture directions
- Refine formulas, fragrances and packaging based on feedback
- Coordinate agreed testing and documentation with trusted partners
- From plan to launch
- Finalise specs, artwork and pack families
- Plan production, logistics and launch timing by channel
- Review performance and co-create next phases of your body range
