Hair & Scalp Care OEM/ODM Solutions for Shampoo, Treatment and Tonic Brands

Hair and scalp care goes far beyond “one shampoo for all”. Zerun Cosmetic helps salon, retail and e-commerce brands create structured hair systems: cleansing, conditioning, treatment and scalp care with clear functions, textures, actives, claims, packaging and MOQs matched to your markets.

Who we support in hair & scalp care

We support salon brands, mass and premium retail haircare, scalp-focused specialists and e-commerce lines that want professional systems instead of random standalone shampoos. Our role is to connect hair types, scalp needs and channels into a clear, scalable portfolio.

Partner profiles we serve

Hair & scalp partner types
- Salon and professional hair brands
- Retail and drugstore haircare ranges
- Scalp-focused and dermocosmetic brands
- DTC and marketplace-led hair startups
- Men’s hair and barbershop-adjacent brands
Typical project starting points
- Upgrading from one basic shampoo to a full system
- Adding scalp tonics and treatments to existing hair ranges
- Building professional + retail product ladders for salons
- Creating digital-first haircare lines for specific problems
How we work with you
- Map hair types, scalp concerns and usage habits
- Align SKUs with channels, price tiers and routines
- Propose phased roadmaps with clear hero products and add-ons

What types of hair & scalp products can we develop for your brand?

We develop integrated hair systems: shampoos, conditioners, masks, leave-ins and scalp-focused products built as routines – from daily care to problem-focused lines for volume, damage, frizz, curl definition or scalp comfort.

Product families and use cases

Cleansing and basic care
- Shampoos for normal, dry, oily or coloured hair
- Co-wash and low-poo concepts for curl and sensitive segments
- 2-in-1 or simple daily-use systems for mass channels
Conditioning and repair
- Rinse-off conditioners for different hair types
- Deep treatment masks and repair butters
- Leave-in creams, sprays and serums
Scalp-focused products（cosmetic positioning）
- Scalp-cleansing shampoos and scrubs
- Soothing, balancing or hydrating scalp tonics
- Leave-on scalp serums and essences
Styling-adjacent care
- Heat-protecting leave-ins and primers
- Anti-frizz creams and curl-enhancing leave-ins
- Lightweight volumising sprays or foams

Example hair & scalp product mapping

Product Type	Main Use Case	Example Formats	Typical User Scenario
Daily shampoo	Routine cleansing	Bottle with flip cap or pump	2–5x weekly wash at home
Conditioner	Everyday detangling and smoothness	Bottle or tube	Pairing with shampoo for most hair types
Treatment mask	Intensive repair and nourishment	Jar or tube	Weekly or bi-weekly treatment at home or salon
Scalp shampoo / scrub	Deep but controlled cleansing of scalp	Bottle, tube, scrub in jar	Occasional routine for build-up or oiliness
Scalp tonic / serum	Leave-on cosmetic scalp care	Dropper bottle, nozzle bottle, spray	Daily or several times a week targeted application
Leave-in care / styling	Ongoing smoothness, curl or protection	Cream, spray, serum, foam	Post-wash routines, pre-styling or refresh

How should you design formulas and active stacks for shampoo, treatments and tonics?

Hair and scalp concerns vary from dryness and breakage to oiliness, dandruff-like flakes or discomfort. We design base systems and active combinations around your priority concerns and regulatory comfort, while keeping routines understandable.

How we design hair & scalp formulas

Hair fibre focus
- Moisturising and repairing systems for dry, damaged or coloured hair
- Lightweight systems for fine or oily-prone hair
- Curl-enhancing and definition-supporting systems for textured hair
Scalp focus（cosmetic level）
- Gentle cleansing for sensitive or dandruff-prone scalps
- Balancing, refreshing or soothing actives where appropriate
- Controlled exfoliation concepts for scalp surface care
Active directions
- Conditioning polymers, oils and butters for smoothness and shine
- Protein, peptide or bond-support narratives* for strength stories
- Cooling, soothing or refreshing actives for scalp sensorials
- Cosmetic level anti-build-up or sebum-balancing concepts

Which textures and formats work best for different hair and scalp types?

The same consumer may use multiple hair products in one routine. We help you design textures and foam profiles that feel coherent across shampoo, conditioner, mask and leave-ins, tuned to your target hair types and markets.

Shampoo and cleanser textures

Foam levels adjusted for salon vs retail expectations
Creamy vs clear bases to support positioning narratives
Rinse-off behaviour optimised for thick, fine or curly hair

Conditioner and mask textures

Light conditioners for fine/oily hair, richer creams for dry hair
Masks with distinct, luxurious sensorial to justify step and price
Slip and detangling performance matched to hair type

Leave-in and scalp product sensorials

Non-greasy, non-heavy leave-in creams and sprays
Scalp tonics that dry comfortably without tightness or residue
Optional mild cooling or refreshing sensations where desired

Which packaging options make sense for hair & scalp care?

Hair and scalp products must work at the back-bar, in showers and on crowded shelves. We design packaging families that signal function clearly, feel practical in hand and align with your brand’s visual language and price positioning.

Salon and pro formats

Large back-bar sizes for shampoo, conditioner and treatments
Practical pumps and closures for frequent, wet use
Clear, fast-readable labels for stylists

Retail and DTC formats

200–400 ml bottles and tubes for retail shelves
Smaller or specialised packs for treatments and tonics
Visual segmentation by hair/scalp concern and routine step

Kit and system packaging

Routine sets (e.g. shampoo + conditioner + mask)
Scalp-focused kits (wash + scrub + tonic)
Travel and discovery sets for e-commerce and gifting

Example hair packaging mapping

Channel / Use	Typical Pack Types	Format Notes	Visual Priority
Salon back-bar	500–1000 ml bottles / canisters	Pumps, high-grip, robust containers	Clear step and function for stylists
Retail / mass	200–400 ml bottles / tubes	Shelf-friendly, strong front-facing design	Hair type / concern clarity
Scalp tonics / serums	30–150 ml dropper / nozzle / spray	Precise, hygienic application	Scalp focus and usage instructions
Kits / travel	Mini bottles, tubes, sachets + boxes	Sets for routine, travel or gifting	System story and value perception

What tests, safety files and regulatory support do you need for hair & scalp care?

Hair and scalp claims can quickly overlap with drug or medical territory if not handled carefully. We help you frame cosmetic-level stories and design testing plans that match your ambitions, channels and regulatory environments.

Claims and evidence planning

Common cosmetic claim families
- Smoother, shinier and more manageable hair
- Less breakage and reduced appearance of split ends*
- Improved appearance of volume or density
- Scalp comfort, freshness and cleanliness
Where supported by formula and appropriate testing.
Testing and evaluation options
- Stability and packaging compatibility tests
- Combing-force or breakage reduction studies
- Shine and smoothness measurements (instrumental or expert grading)
- Consumer perception tests for scalp comfort and hair feel
Compliance and label support
- Ingredient and claim review against target region norms
- Support for retailer and platform questionnaires
- Claim language alignment with evidence and risk tolerance

MOQs, cost tiers and roadmap planning for hair projects

We structure MOQs, cost tiers and phases so you can launch a focused hair system, test combinations and then extend into more specific concerns, formats or price tiers over time.

Volume, cost and roadmap strategy

MOQ planning
- MOQ bands by format (shampoo, conditioner, mask, tonic, leave-in)
- Shared bases with different fragrances or claim emphases
- Guidance on starting with essential SKUs per hair concern
Cost and positioning options
- Formulation and packaging levers for entry, mid and premium lines
- Pack-size choices to reach key price points in each channel
- Margin structures for salon, retail and online environments
Roadmap approach
- Phase 1: core shampoo + conditioner (+ 1 treatment) per concern
- Phase 2: add scalp tonics, masks, leave-ins and kits
- Phase 3: specialised lines for curl, colour, damage, volume, etc.

Make A Sample First？

If you have your own formula, packaging idea, logo artwork, or even just a concept, please share the details of your project requirements, including preferred product type, ingredients, scent, and customization needs. We’re excited to help you bring your personal care product ideas to life through our sample development process.

How Zerun supports your hair & scalp line from brief to launch

Our team will answer your inquiries within 12 hours.
Your information will be kept strictly confidential.

We act as an OEM/ODM partner that understands salon workflows, retailer expectations and consumer routines. From your first concept to production, we help you build hair and scalp ranges that are technically sound, commercially realistic and easy to explain.

Starting collaboration
- Share your target hair types, scalp concerns and markets
- Describe existing products and where they fall short
- Provide reference products and your dream-line wishlist
Our support along the way
- Propose range architecture by concern and channel
- Refine base systems, actives, textures and scents via sampling
- Coordinate agreed testing and documentation with trusted partners
From plan to launch
- Finalise specifications, packaging and artwork
- Plan production, logistics and launch sequencing
- Review performance and co-design next phases of your hair roadmap