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Lip Care OEM/ODM Solutions for Balms, Scrubs and Masks
Lip care is not only “a basic balm”. Zerun Cosmetic helps everyday, dermocosmetic and beauty brands build layered lip systems: daily balms, scrubs, oils and overnight masks with clear functions, flavours, textures, packaging, claims, testing and MOQs aligned to your channels and markets.
Who we support in lip care
We support beauty, skincare, dermocosmetic, gifting and lifestyle brands that want structured lip care assortments instead of single balms. Our role is to connect dry, chapped, sensitive and beauty-enhancing lip needs with technically robust, commercial product systems.
Partner profiles we serve
- Lip care partner types
- Skincare and dermocosmetic brands
- Colour cosmetics and beauty brands
- Pharmacy and clinic-linked ranges
- Lifestyle, gifting and seasonal brands
- DTC and marketplace-led indie lip brands
- Typical project starting points
- Upgrading from a single balm to a small lip system
- Adding lip scrub and overnight mask to skincare ranges
- Creating sensitive or medicated-adjacent lip lines (cosmetic)
- Building lip-care-focused ranges around flavours and textures
- How we work with you
- Clarify channels, climates and lip concerns
- Position lip care relative to your face/body ranges
- Propose phased product and flavour/texture roadmaps
Example lip care partner profiles
| Partner Type | Main Channels | Key Needs in Lip Care | Typical Project Start Point |
|---|---|---|---|
| Skincare / dermocosmetic brand | Pharmacies, clinics, online | Repair-focused balms and masks | Launch dry / chapped lip system |
| Colour cosmetics brand | Beauty retail, DTC, marketplaces | Prep and care to support lip colour | Add scrubs, masks and care balms around lipstick range |
| Lifestyle / gifting brand | Retail, gift, e-commerce | Attractive flavours, textures and gift sets | Create lip balm trios and scrub + balm kits |
| Indie / DTC lip brand | Online, social, marketplaces | Strong story, flavour and texture innovation | Build 3–6 SKUs around hero flavour and benefit themes |
What types of lip care products can we develop for your brand?
We develop lip care families that cover daily protection, exfoliation, intensive repair and beauty-enhancing formats, so you can offer simple routines that fit morning, daytime, makeup prep and overnight care.
Product families and use cases
- Everyday protection and comfort
- Classic stick balms and bullet formats
- Jar and tube balms for at-home use
- Lightweight daytime balms for layering under colour
- Exfoliation and prep
- Sugar-based and hybrid lip scrubs
- Scrub-in-balm or balm-to-oil exfoliating concepts
- 2-step scrub + balm or scrub + mask systems
- Intensive repair and overnight care
- Rich lip masks and sleeping packs
- Ointment-like balms for very dry or chapped lips
- Occlusive yet comfortable overnight treatments
- Beauty and hybrid formats
- Tinted care balms (sheer colour)
- Glossy treatment oils and oil-gloss hybrids
- Plump-look cosmetic concepts (within cosmetic language)
Example lip product mapping
| Product Type | Main Use Case | Example Formats | Typical User Scenario |
|---|---|---|---|
| Daily balm | Everyday protection and comfort | Stick, tube, small jar | Throughout the day, pocket or bag |
| Lip scrub | Exfoliation and texture smoothing | Jar or tube scrub | 1–3x weekly, pre-makeup or self-care |
| Overnight lip mask | Intensive repair and hydration | Jar, tube with applicator | Night routine, dry climates or heated rooms |
| Lip oil / treatment gloss | Care + glow / shine | Wand, rollerball, dropper | Daytime beauty use, over bare lips or colour |
| Tinted care balm | Sheer colour + care | Stick, tube | Simple makeup days, no separate lipstick needed |
How should you design formulas and active stacks for lip balms, scrubs and masks?
Lips have thin, vulnerable skin and are frequently exposed to environment and licking. We design base systems and active combinations that address dryness, flakiness and roughness, considering your positioning from simple care to more intensive, dermocosmetic-style narratives.
How we design lip-friendly formulas
- Base system options
- Wax-oil balms in sticks, jars and tubes
- Emulsion-based balms and masks for softer sensorials
- Anhydrous ointment-style bases for intensive products
- Hydration and barrier support
- Emollients and butters for cushion and protection
- Humectant systems to support moisture retention
- Film-formers for comfortable occlusion without excessive heaviness
- Sensitive and compromised lips
- Simpler base options with reduced fragrance and flavour
- Careful selection of potential irritants and allergens
- Patch-friendly designs for high-frequency use segments
Which textures and formats work best for different lip care moments and users?
Lip products must feel pleasant and appropriate for each moment – not too sticky, heavy or disappearing too fast. We help you design textures that make sense for daily carry, makeup prep, overnight care and richer self-care rituals.
We support you in choosing flavour and aroma directions that fit your brand: subtle or bold, dessert-like or fresh. We can create flavour families across balms, scrubs and masks, with or without sheer tints, while keeping labelling and allergen considerations in mind.
Daily and on-the-go
- Sticks with smooth glide and balanced hardness
- Non-waxy, non-clumpy application in warm and cool climates
- Balms that layer well under lipstick or tint
Scrubs and exfoliation
- Sugar crystal size tuned for comfort
- Carriers that emulsify or wipe off cleanly
- Optional balm-in-scrub concepts for “scrub + care” in one step
Masks and intensive care
- Thick but melt-on-contact textures for comfortable overnight use
- Balance between occlusion and pillow-transfer behaviour
- Applicator-friendly sensorials for hygiene-focused ranges
Oils and hybrids
- Non-drippy, non-running oil-gel hybrids
- Cushion and shine without heavy stringing or tackiness
- Textures compatible with wand, rollerball or dropper packaging
Which packaging options make sense for lip care?
Lip products must fit pockets, bags, bathroom shelves and gift sets. We design packaging families that make sense for on-the-go use, nighttime routines, pharmacy positioning and elevated gifting or beauty merchandising.
Everyday sticks and tubes
- Classic twist-up sticks for balms and tinted balms
- Soft tubes with slanted applicators for balms and masks
- Compact formats designed for pockets and small bags
Jars and pots
- Jars for masks, scrubs and richer balms
- Options with included spatula or applicator for hygiene
- Glass vs plastic choices for premium vs mass ranges
Oils and treatments
- Rollerball, wand or dropper packs for lip oils and treatment glosses
- Clear or tinted components to showcase textures and shades
- Packaging aligned with your overall makeup or skincare design language
Sets and gifting
- Flavour trios and “day + night” duos
- Scrub + balm or scrub + mask ritual kits
- Seasonal boxes aligned with holiday or occasion calendars
Example lip packaging mapping
| Product Type | Typical Pack Type | Format Notes | Channel Priority |
|---|---|---|---|
| Classic lip balm | Twist-up stick | High portability, everyday use | Mass retail, pharmacy, DTC |
| Lip scrub | Small jar or tube | Good access to scrub texture | Beauty retail, spa, gifting, online |
| Overnight lip mask | Jar or tube with applicator | Bedside, nighttime-focused | Beauty, dermocosmetic, DTC |
| Lip oil / gloss treatment | Wand, rollerball or dropper bottle | Beauty-aligned, sensorial focus | Beauty retail, makeup-adjacent |
| Gift sets / trios | Boxed collections of sticks/jars/tubes | Visual storytelling and flavour variety | Gifting, seasonal retail, e-commerce |
What tests, safety files and regulatory support do you need for lip care?
Lips are a sensitive area, and consumers expect noticeable relief from dryness and roughness. We help you craft cosmetic-level claims and testing plans that match your ambitions, channels and tolerance for regulatory risk.
Claims and evidence planning
- Common cosmetic claim themes
- Hydration and reduction in dry, tight-feeling lips
- Softer, smoother-feeling lips after use
- Reduction in visible flakiness or rough appearance*
- Cushion and comfort for everyday environmental exposure
- When supported by formula and appropriate evaluation; no medical or healing claims.
- Testing and evaluation options
- Stability and packaging compatibility tests
- Instrumental or expert grading for hydration and smoothness
- Consumer perception studies on comfort, appearance and flavour/feel
- Tolerance or patch tests for sensitive-positioned lip lines
- Documentation deliverables
- INCI lists and product data sheets
- Summaries of key tests and protocols
- Support for pharmacy, marketplace and retailer compliance checks
MOQs, cost tiers and roadmap planning for lip care projects
We structure MOQs, cost tiers and development phases so you can start with high-ROI lip SKUs and then expand into flavours, textures, tints and kits as your brand grows and you see what sells.
Volume, cost and roadmap strategy
- MOQ planning
- MOQ bands by format (stick, tube, jar, scrub, mask, oil)
- Shared bases with multiple flavours or tints to optimise volume
- Recommendations on essential vs optional SKUs for first launch
- Cost and positioning
- Ingredient, flavour and packaging choices for entry, mid and premium tiers
- Pack-size strategies (e.g. 4–15 g) to hit price points and gifting needs
- Margin models for beauty retail, pharmacy and online channels
- Roadmap approach
- Phase 1: core balm(s) + one scrub or mask
- Phase 2: add overnight mask, treatment oil and additional flavours/tints
- Phase 3: create gift sets, seasonal editions and cross-category lip rituals
Make A Sample First？
If you have your own formula, packaging idea, logo artwork, or even just a concept, please share the details of your project requirements, including preferred product type, ingredients, scent, and customization needs. We’re excited to help you bring your personal care product ideas to life through our sample development process.
How Zerun supports your lip care line from brief to launch?
- Our team will answer your inquiries within 12 hours.
- Your information will be kept strictly confidential.
We act as an OEM/ODM partner who understands lip care as a bridge between skincare, makeup and gifting. From first ideas to production, we help you design lip ranges that feel coherent, enjoyable and commercially effective.
Collaboration journey with Zerun
- Starting collaboration
- Share your target consumers, channels and climate
- Describe current lip products (if any) and pain points
- Provide reference products and your flavour/texture wishlist
- Our support along the way
- Propose range architecture, format and formula directions
- Refine bases, flavours, tints and packaging through sampling
- Coordinate agreed testing and documentation with trusted partners
- From plan to launch
- Finalise specifications, artwork and pack families
- Plan production, logistics and launch timing by market
- Review performance and co-design next phases of your lip roadmap
