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Pet Care OEM/ODM Solutions for Grooming, Vet and Retail Brands
Pet parents expect more than a generic “pet shampoo”. Zerun Cosmetic helps grooming brands, vet clinics, pet stores and e-commerce sellers build coherent pet care ranges: safe formulas, sensible formats, clear positioning and realistic MOQs aligned with your channels and growth plans.
Who we support in pet care OEM/ODM?
We support grooming salons, pet specialty retailers, vet clinics, pharmacy and e-commerce brands that want professional, consistent pet care lines instead of random, one-off SKUs. Our role is to translate real pet routines and coat needs into organised, scalable product systems.
Partner profiles we serve
- Pet care partner types
- Grooming salons and mobile groomers
- Pet specialty and multi-brand retailers
- Vet clinics, pet pharmacies and hospital-linked shops
- DTC and marketplace-focused pet brands
- Typical project starting points
- Salons upgrading from bulk unbranded shampoos to private label
- Retailers building a house brand around key coat and skin needs
- Vets wanting a simple, clinic-backed care line for common issues
- E-commerce brands creating cohesive bundles for pet parents
- How we work with you
- Understand breeds, coat types and usage environments
- Align SKUs to real routines: wash, in-between care, spot care
- Provide structured communication, samples and clear next steps
Example pet partner profiles
| Partner Type | Main Channels | Key Needs in Pet Care | Typical Project Start Point |
|---|---|---|---|
| Grooming salon / chain | In-salon + small retail | Consistent performance, easy back-bar formats | Replace generic bulk shampoo with branded grooming line |
| Pet specialty retailer | Brick-and-mortar + online | Clear range by coat/skin concern | Launch house-brand shampoos, sprays, wipes |
| Vet clinic / pet pharmacy | Clinic + prescription-style retail | Gentle, safe, clinic-endorsed products | Build vet-recommended range for common skin/coat issues |
| DTC / marketplace brand | E-commerce, marketplaces | Strong story, simple choices, bundles | Create targeted SKUs and kits for key pet parent segments |
What pet care product range can we manufacture for your brand?
We develop full pet care ranges rather than isolated SKUs: wash products, grooming aids and in-between refreshers for dogs and cats, covering everyday cleaning, odour control, sensitivity, coat shine, detangling and paw or nose care.
Product families and use cases
- Wash and coat care
- Shampoos for normal, dry, oily or sensitive skin
- Conditioners and coat masks for softness and slip
- 2-in-1 shampoo-conditioners for quicker routines
- Between-bath and grooming aids
- Leave-in sprays for detangling or shine
- Deodorising mists and coat refreshers
- Waterless or dry shampoos for quick clean-ups
- Targeted and area-specific care
- Paw and nose balms for dryness or cracking
- Ear and eye area cleansers (cosmetic, non-medicated)
- Spot-care sprays for localised odour or coat issues
- Wipes for paws, coat and specific areas
Example pet product mapping
| Product Type | Main Use Case | Example Formats | Typical User Scenario |
|---|---|---|---|
| Everyday shampoo | Regular cleaning, mild odour control | Bottle with flip cap or pump | Home bath or salon bath |
| Sensitive-skin shampoo | Itchy or easily irritated skin | Low-foam, mild surfactant system | Vet-advised or cautious pet parents |
| Detangling spray | Knots, long or curly coats | Spray bottle, fine mist | Groomers between cuts, owners post-bath |
| Deodorising mist | Odour refresh between washes | Coat-safe perfume-style mist | Couch, car, visitors arriving |
| Paw balm | Dry, cracked paw pads | Stick or jar | After walks, winter/summer pavement care |
| Waterless shampoo | Quick clean without full bath | Foam, spray or lotion | Elderly pets, travel, cold-weather grooming |
How should you design base formulas and active systems for pet skin and coat?
Pet skin and coat are not just “human skin with fur”. We design formulas around species-specific needs, coat types and wash frequency, prioritising mild surfactants, appropriate conditioning and sensorials that work in real grooming conditions.
How we design pet-friendly formulas
- Base design principles
- Mild surfactant systems suitable for frequent washing
- Controlled foam for easy rinse-off on thick or long coats
- Conditioning levels tailored to coat type and grooming needs
- Options from light, quick-rinse bases to richer conditioning systems
- Active and benefit directions
- Deodorising actives and odour-control systems
- Coat-smoothing and shine-enhancing conditioners
- Soothing ingredients for sensitive or irritated skin
- Moisturising systems for dry skin and paws
- Fragrance and sensorials
- Pet and owner-friendly fragrance profiles
- Strength levels tuned for confined spaces and close contact
- Options for fragrance-free or low-fragrance lines
Which packaging and dispensing options work best for real pet routines?
Pet care packs must work with wet hands, moving animals and sometimes professional grooming environments. We help you choose packaging that fits home baths, salon back-bar use and on-the-go refresh routines without creating unnecessary complexity.
Packaging for home and professional use
- Home-use packaging
- Bottles with flip caps or pumps for bath routines
- Sprays and mists for easy, quick application
- Balms in sticks or jars for targeted areas
- Wipes in soft packs with secure closures
- Groomer and vet packaging
- Larger back-bar sizes with pumps for frequent use
- High-grip, non-slippery shapes for wet environments
- Clear labelling for fast product identification
- Options to separate pro-only sizes from retail formats
- Kit and bundle packaging
- Starter bath kits (shampoo + conditioner + spray)
- Sensitive-skin or puppy-focused sets
- Seasonal grooming kits for gifting or promotions
What safety, testing and global compliance support do pet formulas require?
Pet parents, groomers and vets care deeply about safety. We help you design formulas and claims with pet use in mind, and plan realistic testing and documentation within cosmetic-style pet care, aligned to your markets and channels.
Safety and compliance approach
- Formulation responsibility
- Consideration of species-specific tolerances and usage patterns
- Avoidance of unnecessary fragrance intensity or colourants
- Clear usage directions and warnings where appropriate
- Testing pathways
- Stability and packaging compatibility checks
- Basic safety and tolerance testing suited to pet care
- Owner perception tests and grooming-salon feedback studies where needed
- Regulatory and labelling context
- Alignment with local requirements for pet grooming products
- Clear differentiation from veterinary medicines or treatments
- Support on label wording, claims and precaution statements
MOQs, lead times and cost tiers for pet projects
We structure MOQs, lead times and cost tiers so you can introduce and test pet SKUs without overcommitting. Shared bases, smart SKU selection and clear timelines help you build a pet line that can grow with your brand and channel mix.
Volume, timing and cost planning
- MOQ planning
- MOQ bands by format (shampoo, spray, wipes, balms)
- Options for shared shampoo bases with different scents or claims
- Guidance on prioritising hero SKUs vs supporting items in first runs
- Lead time expectations
- Indicative development and sampling windows by complexity
- Packaging sourcing and printing timelines
- Bulk production and filling schedules
- Cost and price-tier options
- Cost tiers for entry, mid-range and premium positioning
- Pack-size strategies to hit key price points
- Suggestions for back-bar vs retail price relationships
Indicative MOQ & timeline bands
Illustrative ranges only. Actual MOQs and timings depend on formula, packaging and market needs.
| Product Type | Typical Pack Size Example | Indicative MOQ Band* | Indicative Dev & Sampling* | Typical Use Focus |
|---|---|---|---|---|
| Pet shampoo | 250–500 ml bottle | ~3,000–6,000 units | ~8–12 weeks | Home bath, salon back-bar |
| Coat spray / mist | 150–250 ml spray | ~3,000–5,000 units | ~8–12 weeks | Deodorising, detangling |
| Paw / nose balm | 15–50 ml stick / jar | ~3,000–5,000 units | ~8–12 weeks | Targeted paw/nose care |
| Wipes (paws / coat) | 20–80 pcs soft pack | ~5,000–10,000 packs | ~8–14 weeks | Quick clean-ups, travel |
Exact figures to be confirmed case by case.
Make A Sample First？
If you have your own formula, packaging idea, logo artwork, or even just a concept, please share the details of your project requirements, including preferred product type, ingredients, scent, and customization needs. We’re excited to help you bring your personal care product ideas to life through our sample development process.
Example pet care project roadmaps and case stories
We help you move from idea to a phased pet line: starting with a few high-impact SKUs, then adding formats, scents and sizes based on real feedback. Roadmaps can be tailored to grooming salons, vet clinics, pet retailers or online-first brands.
How a pet care project can evolve
- Phase 1: foundation
- Define target animals, coat types and key concerns
- Choose 2–4 core SKUs (e.g. shampoo, conditioner, spray, balm)
- Align packaging and basic claims for your main channel
- Phase 2: optimisation and extension
- Refine formulas and sensorials using market and partner feedback
- Add variants for sensitive skin, long coats or specific breeds
- Introduce bundles and starter kits for easier selling
- Phase 3: scale and differentiation
- Explore additional formats (wipes, waterless, speciality SKUs)
- Adapt packaging and claims for new regions or channels
- Build out story-led sub-lines (e.g. “city dog”, “outdoor dog”)
- Case story elements you can highlight later
- Before/after assortment snapshots for grooming clients
- Feedback quotes from pet owners or groomers (where available)
- Performance, loyalty and repeat purchase improvements over time
Frequently Asked Questions about Pet Care OEM/ODM Solutions
Most questions revolve around how small the sizes can be, how many SKUs to include, and how to keep kits profitable while still feeling generous. We usually respond with size, format and cost examples that match your brand’s strategy and capacity.
Q1: How many pet care SKUs should we launch at the beginning?
Most brands start with 3–6 focused SKUs that cover core wash and freshen needs before adding more specialised skin or paw-care products.
- Typical start: 1–2 shampoos, 1 conditioner, 1 spray, 1 wipes SKU
- Later add paw/nose balms, sensitive or puppy formulas
- Grooming brands may start with larger “back-bar” sizes plus retail minis
Q2: Can one pet care line serve both groomers and retail consumers?
Yes, but groomers and consumers use products differently, so you may need shared formulas with varied pack sizes and dispensing formats.
- Groomers: larger packs, robust bottles, easy-pump formats
- Retail: smaller bottles, more visual storytelling
- Sometimes same formula, different packaging and labelling focus
Q3: Do pet care products have to follow the same rules as human cosmetics?
Regulation is different for pets and often country-specific, but many principles around safety, labelling and responsible claims still apply.
- We help you map basic regulatory frameworks by region
- Focus on clear usage instructions and warnings
- Avoid drug-style or veterinary treatment claims unless supported
Q4: Can we adapt our human shampoo or lotion formulas for pets?
In most cases it is not recommended to simply copy human formulas, as pet skin, coat and grooming practices are different.
- Review pH, surfactants and fragrance carefully
- Better to use pet-appropriate base systems
- We can design ranges that feel “on-brand” but are technically pet-focused
Q5: Can we start with low MOQs for pet care while we test demand?
Often yes, if you keep SKUs and packaging families tight and realistic.
- Start with a lean set of formats and coat/skin needs
- Share packaging families across shampoos, sprays and wipes
- Increase volume and complexity as groomers and retailers reorder
How does Zerun support your pet care line from brief to launch and beyond?
- Our team will answer your inquiries within 12 hours.
- Your information will be kept strictly confidential.
We act as a long-term OEM/ODM partner for grooming, vet and retail brands: clarifying scope, co-designing ranges, managing formulation, tests, packaging and production, then reviewing results and expanding or refining your pet portfolio as demand and channels grow.
- At the briefing stage
- Understand your brand, channels and target pet owners
- Map current gaps vs grooming, vet or retail needs
- Prioritise must-have SKUs vs “nice-to-have” extensions
- During development
- Propose product architecture and key formulas
- Align on textures, fragrances and packaging families
- Coordinate sampling, feedback rounds and agreed testing
- Preparing for launch
- Finalise specs, artwork and labelling guidance
- Plan MOQs, batch sizes and delivery timelines
- Support launch kits for groomers, vets and retail staff
- After launch and into growth
- Review sales, feedback and repeat-order behaviour
- Optimise underperforming SKUs or adjust fragrances/pack sizes
- Add new SKUs (e.g. sensitive skin, specific breeds, seasonal sets)
- Long-term partnership mindset
- Help you consolidate more pet categories under one partner
- Support regional roll-out and channel-specific variants
- Use data from your line to guide future innovation waves
