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Intimate Care OEM/ODM Solutions for Sensitive Hygiene Brands
Intimate care sits between everyday hygiene and highly sensitive health topics. Zerun Cosmetic helps brands build credible intimate care ranges: pH-aware formulas, gentle surfactants, careful claims, discreet packaging and realistic MOQs mapped to your channels, consumer segments and risk comfort level.
Who we support in intimate care OEM/ODM?
We support feminine hygiene brands, gender-inclusive hygiene lines, pharmacies, e-commerce and clinic-linked projects that need intimate products beyond generic body wash. Our role is to turn sensitive, sometimes taboo topics into clear, safe and respectful product systems.
Partner profiles we serve
- Intimate care partner types
- Feminine hygiene and personal care brands
- Gender-inclusive hygiene and wellness brands
- Pharmacy and drugstore private labels
- Clinic, gynaecology or health-clinic-linked brands
- DTC and marketplace-centric intimate care brands
- Typical project starting points
- Upgrading from simple “intimate wash” to a structured range
- Pharmacy wanting a trustworthy house brand for sensitive users
- Wellness brands adding intimate care to an existing routine
- Clinics co-developing gentle post-care hygiene products
- How we work with you
- Map your target users, age groups and channels
- Clarify comfort zones for language and claims
- Propose product systems aligned with sensitivity and culture
Example intimate partner profiles
| Partner Type | Main Channels | Key Needs in Intimate Care | Typical Project Start Point |
|---|---|---|---|
| Feminine hygiene brand | Retail, pharmacy, e-commerce | Strong pH, gentleness and odour narrative | Expand from 1 wash into full intimate care system |
| Pharmacy private label | Drugstores, supermarkets | Trustworthy, safe, affordable options | Launch a small, clear intimate range under store brand |
| Wellness / self-care brand | DTC, social commerce | Modern, stigma-free positioning | Add intimate hygiene and soothing care to routines |
| Clinic / specialist-linked brand | Clinics, hospitals, online | Very gentle, clinic-approved formulations | Create clinic-endorsed intimate wash and post-care SKUs |
What Intimate care product formats we can develop for your brand?
We design intimate care formats around real routines and comfort levels: washes, foams, sprays, wipes and soothing gels for different life stages, sensitivities and channel expectations, always within cosmetic and hygiene positioning, not medicinal claims.
Product families and use cases
- Cleansing formats
- Liquid washes and gels in bottles or pumps
- Soft foaming mousses for delicate application
- Very mild intimate bars in specific markets
- Freshness and comfort formats
- Sprays or mists for light freshness between showers
- Leave-on soothing gels or lotions (cosmetic support)
- Light creams for external dryness and discomfort
- On-the-go and discrete formats
- Intimate wipes in small or multi-pack formats
- Travel-size or pocket-friendly washes
- Kits combining wash + wipes + soothing product
Example intimate product mapping
| Product Type | Main Use Case | Example Formats | Typical User Scenario |
|---|---|---|---|
| Intimate wash / gel | Daily external cleansing | Bottle with flip cap or pump | Shower use at home |
| Foaming mousse | Very gentle cleansing experience | Foamer pump bottle | Users preferring softer, airy textures |
| Refreshing spray | Light freshness between showers | Fine mist spray | Travel, work, social events |
| Soothing gel / lotion | Cosmetic comfort after shaving/friction | Clear gel, light lotion | After sports, shaving, or tight clothing |
| Intimate wipes | Quick clean and freshness on-the-go | Soft pack with secure closure | Travel, work, menstruation-related convenience |
How should you handle pH, surfactants and preservation systems for intimate care products developement?
Intimate formulas require particularly careful choices on pH, surfactant type and preservation, especially for people prone to irritation. We help you define realistic pH windows and ingredient approaches by product type, region and target user group.
How we think about intimate-friendly bases
- pH considerations
- pH ranges aligned with external intimate areas and local norms
- Differentiation for different user segments where appropriate
- Documentation of pH targets in technical specs
- Surfactants and bases
- Mild surfactant systems suitable for frequent use
- Options for low-foam or foam-mousse experiences
- Emulsion or gel textures designed for quick rinse-off
- Preservation and allergens
- Preservative systems selected with low irritation risk in mind
- Consideration of fragrance allergens and sensitising components
- Fragrance-free and low-fragrance options for sensitive lines
What claims, language and compliance boundaries do we help you manage in intimate care?
Words matter in intimate care. We help you stay within cosmetic and hygiene positioning, avoiding therapeutic or infection-related claims, while still speaking clearly to odour, comfort, pH and freshness in ways consumers and regulators can accept.
Claim and language strategy
- What we can usually talk about（cosmetic/hygiene language）
- External cleansing, freshness and odour control
- Comfort, softness and dryness relief (cosmetic)
- pH-balanced or pH-aware cleansing where justified
- Gentle, dermatologically tested or gynaecologist-tested (if supported)
- What we must avoid or treat cautiously
- Claims that sound like treating infections or diseases
- “Cure”, “heal”, “treat” type statements
- Strong medical device or drug-like positioning without backing
- How we help
- Align claims with formulation and any testing performed
- Suggest language variations for different markets
- Help separate pack copy from educational website content
Which discreet, hygienic and brand-aligned packaging options make sense for intimate care?
Intimate care packaging must be practical in bathrooms, travel bags and store shelves, while feeling discreet and respectful. We help align shapes, closures and graphics with your brand’s comfort level and channels.
Packaging for discretion and usability
- Format and shape choices
- Slim bottles and pumps that look like regular body care
- Soft-touch tubes for travel and shower use
- Compact wipes packs and minis for on-the-go care
- Design and discretion
- Visual language that feels elegant, not clinical or childish
- Clear but respectful naming and front-of-pack cues
- Colour palettes aligned with your wider brand identity
- Channel-specific packaging
- Pharmacy-ready designs with clear, trusted layout
- E-commerce and DTC packaging optimised for unboxing and storytelling
- Multipacks and kits for retailers and subscription models
What safety testing, patch tests and documentation support are recommended for intimate care products?
Gentleness and safety are crucial in intimate care. We support you in planning appropriate tests, gathering documentation and presenting data clearly to buyers, clinicians or KOLs who may scrutinise your line more than standard body wash.
Testing and documentation approach
- Possible testing routes
- Stability and packaging compatibility checks
- Dermatological and tolerance tests on external use as applicable
- Gynaecologist-tested or specialist-reviewed studies where feasible
- Consumer perception tests on comfort, freshness and odour
- Documentation we can help prepare
- Full INCI lists and key active rationales
- Summaries of test protocols and outcomes
- Product information sheets for buyers and educators
- How this supports your brand
- Stronger story for pharmacy and health-linked channels
- Greater confidence for cautious or sensitive users
- Better responses to detailed retailer or platform questions
Make A Sample First？
If you have your own formula, packaging idea, logo artwork, or even just a concept, please share the details of your project requirements, including preferred product type, ingredients, scent, and customization needs. We’re excited to help you bring your personal care product ideas to life through our sample development process.
MOQs, launch phases and typical intimate care timelines
We structure MOQs and phases so you can begin with a focused intimate care offering, then expand as you learn which formats and claims resonate most. Timelines and quantities are designed to support careful, insight-driven growth.
Volume, timing and roadmap planning
- MOQ planning
- MOQ bands by format (washes, foams, sprays, wipes, gels)
- Shared bases for multiple scents or small claim variants
- Advice on prioritising hero SKUs for first launch
- Timeline expectations
- Development and sampling windows based on complexity
- Packaging sourcing and artwork timelines
- Production and filling planning for first and repeat runs
- Roadmap approach
- Phase 1: core SKUs (typically wash + 1–2 support products)
- Phase 2: add wipes, travel formats or soothing SKUs
- Phase 3: expand to more segments, channels or markets
Indicative MOQ & timeline bands（Table 3）
Illustrative ranges only. Actual MOQs and timings depend on formula, packaging and market needs.
Product Type Typical Pack Size Example Indicative MOQ Band* Indicative Dev & Sampling* Typical Use Focus Intimate wash / gel 150–250 ml bottle / pump ~3,000–5,000 units ~8–12 weeks Daily cleansing at home Foaming mousse 150–200 ml foamer bottle ~3,000–5,000 units ~8–12 weeks Gentle foam cleansing experience Soothing gel / lotion 30–100 ml tube / pump ~3,000–5,000 units ~8–12 weeks Cosmetic comfort after daily activities Intimate wipes 10–30 pcs mini pack ~5,000–10,000 packs ~8–14 weeks On-the-go freshness and hygiene Exact figures to be confirmed case by case.
Frequently Asked Questions about Intimate Care OEM/ODM Solutions
Most questions revolve around how small the sizes can be, how many SKUs to include, and how to keep kits profitable while still feeling generous. We usually respond with size, format and cost examples that match your brand’s strategy and capacity.
Q1: Can one intimate care formula work for both body wash and dedicated intimate areas?
It is safer to design intimate care with stricter tolerance in mind, then optionally adapt for broader body use, not the reverse.
- Intimate areas need milder surfactants, optimised pH and low irritancy
- You can sometimes position one formula for “body + intimate” with care
- We help you decide if separate SKUs are justified
Q2: Do intimate care products always need to be fragrance-free?
Not always, but fragrance must be used very carefully and may not be appropriate for all markets or consumer groups.
- Some regions and demographics strongly prefer fragrance-free
- If used, keep scent light and avoid known irritant profiles
- We can offer both fragranced and fragrance-free variants
Q3: How can we talk about odour, discharge or infections without crossing into drug territory?
By focusing on comfort, freshness and cosmetic-level hygiene support, and avoiding language that suggests diagnosis or treatment.
- Use terms like “freshness”, “comfort” and “pH-balanced cleansing”
- Avoid “treats infections” or “medical claims”
- We help you align wording with local regulatory expectations
Q4: Can we position the same intimate care line for multiple regions?
Yes, but you may need adjusted claims, artwork and sometimes slightly adapted formulas or packaging.
- EU, US and other regions can have different sensitivities and rules
- We can design a core formula and adapt communication by market
- Consider region-specific SKUs only where really necessary
Q5: Are MOQs for intimate care higher because of sensitivity and testing?
Not necessarily, but more sensitive positioning may require extra care, and sometimes specific tests, which influence project planning.
- MOQs still mainly depend on packaging and production setup
- Testing plans can be tailored to budget and channel expectations
- We can help prioritise which SKUs justify advanced testing
How Zerun supports your intimate care line from brief to launch？
- Our team will answer your inquiries within 12 hours.
- Your information will be kept strictly confidential.
We act as an OEM/ODM partner who understands that intimate care is both technically and emotionally sensitive. From first concept to production, we help you balance safety, discretion, positioning and commercial reality.
Collaboration journey with Zerun
- Starting collaboration
- Share your target audience, markets and channels
- Describe your comfort level on claims and messaging
- Provide reference products you admire and why
- Our support along the way
- Propose product formats and systems matched to your strategy
- Refine formulas, pH and fragrances based on feedback
- Coordinate agreed tests and documentation with trusted partners
- From plan to launch
- Finalise product specs, packaging and artwork
- Plan production and logistics for first and subsequent runs
- Review performance, then design next phases of your intimate range
