Custom Serum Solutions for Skincare Brands

Develop custom face serums, ampoules, oil serums, gel serums, and treatment-focused serum products with formula R&D, packaging support, sampling, QC, and scalable OEM/ODM production.

Not sure what kind of serum your project should start with? Zerun helps review whether your concept fits a hydrating, brightening, anti-aging, repair, oil-control, or sensitive-skin serum route.
Worried that the formula may feel sticky, heavy, oily, or unstable? We help adjust texture, absorption, active compatibility, viscosity, and overall skin feel during sample development.
Unsure which packaging works best for your serum texture? We help match droppers, airless pumps, ampoules, and premium outer packaging according to formula type and brand positioning.
Need support from sampling to production? Zerun supports formula planning, sample revision, packaging coordination, QC review, bulk production, and export-ready project follow-up.

GMP/ISO • EU/US compliant docs • Samples in 3–7 days • MOQ from 1,000 pcs

Find the Right Serum Development Route

Use this guide to explore serum formats, formula directions, texture choices, ingredient systems, packaging routes, and development steps before starting your project.

Serum Product Types

Explore face serums, ampoules, oil serums, gel serums, milky serums, eye serums, body serums, and multi-serum sets Zerun can support.

Formula Directions

Review serum development routes for hydration, brightening, anti-aging, barrier repair, oil control, acne-prone skin, and sensitive skin comfort.

Texture & Skin Feel

Compare watery, gel, milky, oil, biphasic, ampoule, fast-absorbing, and treatment-style textures for different serum product positions.

Active Ingredient Systems

See how Zerun plans serum formulas around balanced ingredient systems instead of simply adding more actives into one formula.

Packaging Options

Choose suitable droppers, airless pumps, ampoules, tubes, pump bottles, dual-chamber bottles, and outer boxes for your serum formula.

Development Process

Understand how Zerun supports your serum project from brief review and sampling to packaging confirmation, QC, production, and export preparation.

Serum Projects for Different Brand Stages

Zerun supports serum projects from first product launches to functional treatment lines, premium ampoule sets, ecommerce hero products, and custom formula development.

New Skincare Brands

Typical Project Need

A first serum product with clear positioning, suitable formula direction, practical MOQ, reliable sample development, and packaging that fits the launch stage.

How Zerun Supports

Zerun can provide mature serum formula options, review your concept, prepare samples, match suitable packaging, and help you move toward a practical first launch.

Suitable For

First serum launch
Startup skincare brands
Entry-level private label serum
Hydrating or brightening
starter serum

DTC & Ecommerce Brands

Typical Project Need

A serum that can become a hero product with strong visual identity, clear skin concern positioning, good texture, and repeat-purchase potential.

How Zerun Supports

Zerun helps review formula direction, texture, claim positioning, packaging style, sample feedback, production planning, and scalable order requirements for online sales channels.

Suitable For

Amazon skincare brands
Shopify skincare brands
Social media product
launches
Hero serum development

Functional Skincare Brands

Typical Project Need

A treatment-focused serum for brightening, anti-aging, barrier repair, acne-prone skin, oil control, sensitive skin comfort, or glow care.

How Zerun Supports

Zerun supports active system planning, texture control, pH direction review, formula compatibility, stability observation, sample revision, and formula-package matching.

Suitable For

Ingredient-led skincare
brands
Treatment serum lines
Advanced formula projects
Functional cosmetic
positioning

Salon & Spa Lines

Typical Project Need

Professional serum products for facial treatments, spa retail shelves, aftercare routines, or premium service extension with refined sensory experience.

How Zerun Supports

Zerun helps develop comfortable serum textures, professional-looking packaging, low-irritation formula directions, premium sensory feel, and supporting product documentation.

Suitable For

Spa retail products
Facial treatment lines
Professional skincare routines
Premium salon care
extensions

Premium Ampoule & Gift Set Brands

Typical Project Need

Ampoule sets, multi-serum kits, travel serum collections, or high-end treatment routines with strong packaging presentation and clear product roles.

How Zerun Supports

Zerun helps coordinate serum formula direction, ampoule or bottle selection, outer box structure, inserts, set layout, sample confirmation, and production preparation.

Suitable For

Ampoule serum sets
Luxury skincare kits
Holiday gift collections
Premium anti-aging routines

Existing Brands Expanding Serum Lines

Typical Project Need

New serum SKUs that complement an existing cleanser, toner, cream, mask, sunscreen, or treatment product line.

How Zerun Supports

Zerun helps review formula route, product line consistency, packaging style, texture differentiation, active system direction, sample comparison, and production planning.

Suitable For

Line extension projects
New serum SKU
development
Routine system upgrades
Brand portfolio expansion

Daily Facial Serum Systems

Daily serum products are suitable for starter skincare lines, basic routine systems, sensitive skin concepts, and brands building repeat-use facial care products.

Hydrating Serum

Core Ingredients
Hyaluronic Acid + Betaine + Panthenol
Key Benefits
Daily hydration and smooth skin feel
Development Notes
Keep texture light and non-sticky.

Barrier Repair Serum

Core Ingredients
Ceramide Support + Panthenol + Centella
Key Benefits
Supports barrier care and skin comfort
Development Notes
Avoid a heavy or greasy finish.

Soothing Serum

Core Ingredients
Centella + Allantoin + Licorice Extract
Key Benefits
Comforts sensitive-feeling skin
Development Notes
Review fragrance level carefully.

Brightening Serum

Core Ingredients
Niacinamide + Vitamin C Derivative + Licorice
Key Benefits
Supports brighter, more even-looking skin
Development Notes
Packaging should support formula stability.

Anti-Aging Serum

Core Ingredients
Peptides + Hyaluronic Acid + Adenosine
Key Benefits
Supports smoother and firmer-looking skin
Development Notes
Keep claims focused on appearance.

Firming Serum

Core Ingredients
Peptides + Collagen Support + Hyaluronic Acid
Key Benefits
Helps improve plump and elastic skin feel
Development Notes
Texture should feel refined and premium.

Pore Refining Serum

Core Ingredients
Niacinamide + Zinc PCA + PHA
Key Benefits
Supports smoother-looking pores and texture
Development Notes
Avoid an overly drying skin feel.

Oil Control Serum

Core Ingredients
Zinc PCA + Niacinamide + Green Tea
Key Benefits
Helps reduce greasy skin feel
Development Notes
Keep the finish fresh and lightweight.

High-Performance Treatment Serums

Treatment-focused serums are suitable for hero products, ingredient-led skincare lines, ecommerce launches, and advanced formula development.

Vitamin C Serum

Core Ingredients
Vitamin C Derivative + Ferulic Direction + Hyaluronic Acid
Key Benefits
Supports brightening and antioxidant positioning
Development Notes
Review stability and light protection.

Niacinamide Serum

Core Ingredients
Niacinamide + Zinc PCA + Panthenol
Key Benefits
Supports tone care, oil balance, and pores
Development Notes
Avoid overloading with too many actives.

Peptide Serum

Core Ingredients
Peptides + Hyaluronic Acid + Adenosine
Key Benefits
Supports firmness and anti-aging routines
Development Notes
Use premium texture and packaging.

Copper Peptide Serum

Core Ingredients
Copper Peptide + Panthenol + Hyaluronic Acid
Key Benefits
Supports advanced repair and aging-care stories
Development Notes
Review color and compatibility early.

Tranexamic Acid Serum

Core Ingredients
Tranexamic Acid + Niacinamide + Licorice
Key Benefits
Supports dark spot and uneven tone care
Development Notes
Keep claims within cosmetic boundaries.

Retinol Alternative Serum

Core Ingredients
Bakuchiol Direction + Peptides + Hyaluronic Acid
Key Benefits
Supports gentle anti-aging positioning
Development Notes
Clarify it as a retinol-alternative route.

Bakuchiol Serum

Core Ingredients
Bakuchiol + Squalane + Hyaluronic Acid
Key Benefits
Supports plant-inspired anti-aging care
Development Notes
Balance oil phase and skin feel.

PHA Serum

Core Ingredients
PHA + Panthenol + Allantoin
Key Benefits
Supports gentle texture refinement
Development Notes
Review pH and exfoliation positioning.

Advanced Serum Formats

Advanced serum formats help brands build differentiation through texture, packaging, premium presentation, targeted application, and routine sets.

Ampoule Serum

Core Ingredients
Peptides + Hyaluronic Acid + Repair Actives
Key Benefits
Supports premium treatment positioning
Development Notes
Plan ampoule volume and box structure early.

Biphasic Serum

Core Ingredients
Squalane + Botanical Oils + Water-Soluble Hydrators
Key Benefits
Supports glow and nourishment positioning
Development Notes
Test oil-water ratio and shaking effect.

Oil Serum

Core Ingredients
Squalane + Jojoba Oil + Vitamin E
Key Benefits
Supports nourishing glow and massage use
Development Notes
Avoid an overly greasy finish.

Gel Serum

Core Ingredients
Hyaluronic Acid + Aloe Direction + Panthenol
Key Benefits
Supports fresh and lightweight hydration
Development Notes
Check gel stability and dispensing.

Milky Serum

Core Ingredients
Ceramide Support + Panthenol + Squalane
Key Benefits
Supports repair, comfort, and richer skin feel
Development Notes
Keep texture lighter than lotion.

Water Essence Serum

Core Ingredients
Hyaluronic Acid + Betaine + Ferment Direction
Key Benefits
Supports fast-absorbing hydration
Development Notes
Avoid excessive tackiness.

Overnight Serum

Core Ingredients
Peptides + Panthenol + Ceramide Support
Key Benefits
Supports night repair and soft skin feel
Development Notes
Keep rich texture non-sticky.

Eye Serum

Core Ingredients
Peptides + Caffeine + Hyaluronic Acid
Key Benefits
Supports eye-area hydration and smoothness
Development Notes
Use gentle formula and controlled applicator.

Serum Formula Directions for Different Skin Goals

Zerun helps brands define serum formulas around skin concern, product role, texture expectation, active system, packaging route, and market positioning.

Best For
Dullness, uneven-looking tone, post-blemish marks, sun-related discoloration, and glow-focused skincare lines.
Common Formula Routes
Niacinamide + Vitamin C Derivatives + Tranexamic Acid + Licorice Extract
Development Focus
Balance brightening story, skin comfort, active stability, packaging protection, and daily-use texture.
Suitable Serum Formats
Brightening Serum
Dark Spot Serum
Post-Acne Mark Serum
Glow Serum

Best For
Fine lines, mature skin, firmness perception, smoother-looking skin, and premium treatment positioning.

Common Formula Routes
Peptides + Hyaluronic Acid + Adenosine + Bakuchiol or Retinol Alternative Direction

Development Focus
Create a refined skin feel, support visible aging-care positioning, and keep claims focused on skin appearance.

Suitable Serum Formats
Peptide Serum
Wrinkle Care Serum
Firming Serum
Overnight Serum

Best For
Dry, stressed, weakened-feeling, sensitive-prone, or post-stress skin routines.

Common Formula Routes
Hyaluronic Acid + Panthenol + Ceramide Support + Centella + Betaine

Development Focus
Build a soft, comfortable, non-heavy texture with hydration, barrier support, and repeat-use skin comfort.

Suitable Serum Formats
Hydrating Serum
Barrier Repair Serum
Milky Serum
Daily Repair Serum

Best For
Oily skin, blemish-prone skin, visible pores, shine control, and lightweight daily care routines.

Common Formula Routes
Salicylic Acid + Zinc PCA + Niacinamide + PHA + Tea Tree Direction

Development Focus
Control oil-care positioning while avoiding harsh, drying, or medical acne-treatment language.

Suitable Serum Formats
Oil Control Serum
Pore Refining Serum
Salicylic Acid Serum
Gel Serum

Best For
Sensitive-feeling skin, redness comfort, low-fragrance formulas, gentle routines, and barrier-support concepts.

Common Formula Routes
Centella + Allantoin + Licorice Extract + Oat Extract + Panthenol

Development Focus
Keep the ingredient system gentle, review fragrance level early, and avoid overloading the formula with strong actives.

Suitable Serum Formats
Soothing Serum
Sensitive Skin Serum
Daily Repair Serum
Barrier Comfort Serum

Best For
Daily radiance, smoother skin texture, hydrated glow, makeup-friendly routines, and repeat-purchase serum products.

Common Formula Routes
Hyaluronic Acid + Niacinamide + Antioxidants + Gentle Exfoliant Direction

Development Focus
Create a fresh, smooth, non-sticky finish that layers well with cream, sunscreen, or makeup.

Suitable Serum Formats
Glow Serum
Balancing Serum
Water Essence Serum
Daily Facial Serum

Serum Texture and Skin Feel Development

Texture affects how a serum looks, absorbs, layers, dispenses, and matches the target skin type, usage routine, packaging format, and market positioning.

Watery Serum

Best For
Hydration, brightening, daily layering
Development Focus
Fast absorption, low stickiness, clear appearance
Packaging Match
Dropper bottle, pump bottle, essence bottle

Light Gel Serum

Best For
Oily skin, acne-prone routines, soothing care
Development Focus
Fresh finish, stable gel structure, smooth spread
Packaging Match
Pump bottle, dropper bottle, airless bottle

Milky Serum

Best For
Barrier repair, anti-aging, sensitive skin
Development Focus
Soft after-feel, emulsion stability, richer comfort
Packaging Match
Airless pump, pump bottle, premium serum bottle

Oil Serum

Best For
Dry skin, glow care, facial massage
Development Focus
Oil blend, spreadability, non-greasy finish
Packaging Match
Dropper bottle, pump bottle, glass bottle

Biphasic Serum

Best For
Premium glow, visual differentiation, nourishment
Development Focus
Oil-water separation, shake performance, bottle clarity
Packaging Match
Clear bottle, dropper bottle, premium pump bottle

Ampoule Texture

Best For
Treatment sets, premium routines, concentrated concepts
Development Focus
Clean dispensing, usage amount control, refined finish
Packaging Match
Glass ampoule, plastic ampoule, set packaging

Rich Treatment Serum

Best For
Night care, mature skin, repair positioning
Development Focus
Cushion feel, residue control, elegant dry-down
Packaging Match
Airless pump, pump bottle, premium outer box

Layering-Friendly Serum

Best For
Routine sets, daily care, multi-step skincare
Development Focus
Low pilling, smooth layering, suitable dry-down speed
Packaging Match
Dropper bottle, pump bottle, routine set packaging

Featured Ingredients for Custom Serum Development

Zerun can help skincare brands develop serum formulas around popular active ingredients, while reviewing texture, stability, skin feel, claim direction, and packaging suitability.

Hyaluronic Acid

Common Serum Direction
Hydrating serum, glow serum, water essence serum
Key Benefits
Supports moisture, plump skin feel, and smooth daily hydration.
Development Notes
Texture should avoid excessive stickiness and layer well under cream or sunscreen.

Niacinamide

Common Serum Direction
Brightening serum, oil-control serum, pore refining serum
Key Benefits
Supports even-looking tone, balanced skin feel, and visible pore care.
Development Notes
Usage level should match skin comfort and target market positioning.

Tranexamic Acid

Common Serum Direction
Dark spot serum, post-blemish mark serum, tone-care serum
Key Benefits
Supports uneven tone care and post-blemish mark appearance improvement.
Development Notes
Claim wording should stay cosmetic and avoid medical pigmentation treatment language.

Ceramides

Common Serum Direction
Barrier repair serum, milky serum, sensitive skin serum
Key Benefits
Supports barrier care positioning, skin comfort, and repair-focused routines.
Development Notes
Formula should feel comforting without becoming too heavy or lotion-like.

Centella Asiatica

Common Serum Direction
Soothing serum, sensitive skin serum, redness comfort serum
Key Benefits
Supports calm skin feel, sensitive-feeling skin care, and gentle daily repair concepts.
Development Notes
Best used with low-fragrance or fragrance-free positioning for sensitive skin concepts.

Salicylic Acid

Common Serum Direction
Oil-control serum, pore serum, blemish-prone skin serum
Key Benefits
Supports oily skin care, pore-focused routines, and smoother-looking skin texture.
Development Notes
pH, usage level, and claim wording should be carefully reviewed before sampling.

Custom Packaging & Decoration for Serum Brands

Zerun helps serum brands coordinate bottle selection, printing methods, label direction, outer boxes, set packaging, and packaging confirmation before production.

Serum Bottle & Container Planning

Zerun can help match serum formulas with suitable primary packaging according to texture, viscosity, dispensing method, product positioning, and target sales channel.

Supported Packaging Directions

Dropper bottles for watery, oil, glow, and brightening serums
Airless pump bottles for repair, anti-aging, and sensitive skin serums
Ampoules for premium treatment sets and concentrated-looking routines
Pump bottles for gel, milky, and medium-viscosity serums
Tubes, roller bottles, and mist bottles for special application needs

Key Value

The right container helps improve usage experience, dispensing control, shelf presentation, and production stability.

Printing & Decoration Options

Serum packaging can be customized with different decoration methods to match the brand’s visual identity and price positioning.

Common Decoration Methods

Silk screen printing
Pressure-sensitive labels
Hot stamping or foil details
Frosted bottle effect
Matte or glossy finish
Color coating
Metallic cap matching
Outer box printing

Key Value

Printing and decoration influence brand recognition, premium feel, SKU distinction, and perceived product value.

Outer Box & Set Packaging

For premium serum projects, Zerun can help coordinate outer boxes, inserts, product sets, trial kits, and routine-based packaging structures.

Supported Set Directions

Ampoule serum sets
Day-and-night serum kits
Hydration + brightening +repair serum sets
Gift box collections
Ecommerce bundle packaging
Travel-size serum kits

Key Value

A well-planned box structure helps improve product presentation, protect bottles during shipping, and create a stronger launch image.

Packaging Options for Serum Products

Different serum formulas need different packaging routes. Zerun helps brands choose bottles, pumps, ampoules, tubes, and set packaging according to viscosity, dispensing method, formula protection, and product positioning.

Dropper Bottle

Best For
Watery serum, oil serum, glow serum, brightening serum
Packaging Value
Creates a classic premium serum look with controlled drop-by-drop use.
Development Notes
Works best for low to medium viscosity formulas.

Airless Pump Bottle

Best For
Anti-aging serum, repair serum, sensitive skin serum
Packaging Value
Supports cleaner dispensing and a more professional skincare image.
Development Notes
Suitable for formulas needing better air exposure control.

Glass Ampoule

Best For
Ampoule serum, premium treatment set, anti-aging routine
Packaging Value
Creates a concentrated, high-value, treatment-style product image.
Development Notes
Usage amount and outer box structure should be planned early.

Plastic Ampoule

Best For
Travel set, sample kit, trial pack, promotional serum program
Packaging Value
Lightweight, convenient, and suitable for routine or starter sets.
Development Notes
Good for sample-focused or small-volume serum programs.

Pump Serum Bottle

Best For
Gel serum, milky serum, daily serum, medium-viscosity serum
Packaging Value
Easy to use and suitable for broad daily skincare products.
Development Notes
Pump output should match formula thickness.

Dual-Chamber Bottle

Best For
Premium serum, dual-phase concept, advanced treatment formula
Packaging Value
Supports visual differentiation and separate formula storytelling.
Development Notes
Structure and filling compatibility need early review.

Fine Mist Serum Bottle

Best For
Watery serum, body serum, glow mist, essence-serum hybrid
Packaging Value
Creates a light, refreshing, easy-application experience.
Development Notes
Formula must be low-viscosity and spray-compatible.

Roller Bottle

Best For
Eye serum, spot serum, massage serum, targeted application
Packaging Value
Supports controlled use on small areas and premium routine extension.
Development Notes
Texture should glide smoothly without clogging.

Squeeze Tube

Best For
Gel serum, eye serum, thick serum, travel-friendly format
Packaging Value
Practical, lightweight, and suitable for portable serum products.
Development Notes
Useful when dropper or pump packaging is not ideal.

From Serum Concept to Production

Zerun supports serum projects from formula direction and sample development to packaging confirmation, QC preparation, production, and export coordination.

Step 1

Project Brief Review

We review your serum type, target skin concern, price positioning, launch channel, preferred texture, active direction, packaging idea, order quantity, and target market before recommending a practical development route.

Step 2

Formula Direction Planning

Zerun helps define whether your serum should use a watery, gel, milky, oil, biphasic, ampoule, overnight, or treatment-style formula route based on product role and market positioning.

Step 3

Sample Development

Serum samples are prepared according to the confirmed formula direction, texture target, fragrance preference, color expectation, absorption feel, active system, skin finish, and packaging plan.

Step 4

Packaging Confirmation

We help review suitable dropper bottles, pumps, airless bottles, ampoules, tubes, outer boxes, or set packaging according to formula viscosity, dispensing needs, visual direction, and shipping requirements.

Step 5

Feedback & Revision

After sample testing, formula details can be adjusted around texture, fragrance, absorption speed, stickiness, viscosity, color, skin feel, ingredient direction, and overall product experience.

Step 6

Production & QC Preparation

Once the sample and packaging are approved, Zerun prepares production details, filling process, QC checkpoints, batch consistency review, packing requirements, and export-ready shipment coordination.

Serum Quality & Stability Review Before Production

Serum formulas need careful review of appearance, texture, pH, scent, packaging compatibility, filling performance, and sample-to-bulk consistency before production.

Step 1

Appearance & Color Review

Review Focus
Color, clarity, transparency, sediment, cloudiness, separation, and overall visual consistency.
Possible Risk If Ignored
The serum may look unstable, discolored, cloudy, or separated after storage, making customers question the product quality before they even use it.

Step 2

Texture & Viscosity Check

Review Focus
Thickness, spreadability, stickiness, oiliness, gel structure, absorption feel, and texture consistency.
Possible Risk If Ignored
The serum may feel too sticky, too runny, too heavy, or difficult to absorb, which can affect user satisfaction and repeat purchase.

Step 3

pH & Formula Compatibility

Review Focus
pH direction, active compatibility, formula balance, ingredient system, and skin comfort positioning.
Possible Risk If Ignored
The serum may become uncomfortable to use, unstable over time, or difficult to position clearly for the target market.

Step 4

Odor & Sensory Consistency

Review Focus
Fragrance level, odor change, after-feel, dry-down, residue, and sensory consistency.
Possible Risk If Ignored
The serum may develop an unwanted scent, feel different from the approved sample, or fail to match the premium experience expected by the brand.

Step 5

Packaging & Dispensing Review

Review Focus
Dropper pickup, pump output, bottle sealing, cap fit, leakage risk, filling compatibility, and user dispensing experience.
Possible Risk If Ignored
The serum may not dispense smoothly, leak during shipping, clog the pump, fail to fill correctly, or create a poor first-use experience.

Step 6

Sample-to-Bulk Consistency

Review Focus
Sample color, scent, texture, viscosity, filling effect, packaging result, batch appearance, and production consistency.
Possible Risk If Ignored
The bulk product may look, smell, feel, or dispense differently from the approved sample, leading to disputes, rework, or launch delays.

Serum Development Examples For Different Brand Goals

These examples show how serum projects can vary by sales channel, customer environment, product goal, texture direction, packaging route, and production planning.

Brightening Hero Serum For A DTC Skincare Launch

Client Type

DTC skincare brand / ecommerce skincare startup / Shopify or Amazon-focused skincare brand

Project Environment

The client was preparing an online-first skincare launch and needed a serum that could work as a hero product for product pages, ad creatives, and repeat-purchase routines. The sales environment was ecommerce-focused, so packaging consistency, product clarity, and visual identity were important.

Project Need

The client wanted a lightweight brightening serum for dull-looking skin, uneven-looking tone, and post-blemish mark care. The serum needed to feel fresh, absorb quickly, and fit daily use.

Main Pain Points

The product needed a clear hero-serum identity for ecommerce launch
The texture could not feel sticky, heavy, or oily
The packaging needed to look clean and premium for online presentation
The formula and packaging needed to support repeat-purchase positioning
The client needed a practical route from sample to scalable production

How Zerun Supported The Project

Zerun reviewed the brightening direction around texture, product positioning, and packaging match. The sample route focused on lightweight absorption, low tack, clear appearance, and daily-use comfort. Dropper-bottle compatibility, formula stability, sample review, and packaging consistency were checked before production planning.

Project Direction

The final direction focused on a clean, lightweight brightening serum with a clear dropper-bottle presentation and a texture suitable for daily layering.

Barrier Repair Serum For A High-End Salon And Spa Line

Client Type

High-end salon skincare line / spa retail brand / professional facial treatment line / premium aftercare brand

Project Environment

The client operated in a high-end salon and spa environment, where products needed to fit premium treatment rooms, facial-care routines, and retail display after service. The setting required a more refined offline presentation, with products that could work both during treatment and as take-home aftercare.

Project Need

The client wanted a barrier-support serum with a soft, comfortable skin feel for post-treatment care and premium daily repair positioning. The serum needed to feel soothing, elegant, and suitable for salon retail extension.

Main Pain Points

The serum needed to match a premium offline service environment
The texture had to feel comforting but not thick or greasy
The product needed to fit both professional treatment use and take-home retail
The packaging had to look refined enough for high-end salon display
The formula direction needed to support sensitive-skin comfort and aftercare positioning

How Zerun Supported The Project

Zerun reviewed barrier-support formula direction, texture balance, skin-feel comfort, and packaging style for salon use. The sample process focused on milky-serum softness, elegant after-feel, airless packaging suitability, low-fragrance direction, and product presentation for professional skincare environments.

Project Direction

The final direction focused on a soft milky barrier-repair serum with premium airless packaging and a comfortable texture suitable for salon treatment routines and retail aftercare.

Peptide Ampoule Set For A Premium Gift And Boutique Retail Program

Client Type

Premium skincare brand / gift-set brand / boutique retail skincare line / ampoule treatment collection brand

Project Environment

The client was developing a premium ampoule serum set for boutique retail, gifting, and high-end routine positioning. The product needed to work in a visually refined environment, suitable for display in luxury retail corners, premium gifting seasons, and elevated skincare routines.

Project Need

The client wanted an ampoule-based treatment set with strong packaging presentation, clear product roles, and a more premium anti-aging routine image. The project needed to feel gift-ready, structured, and higher in perceived value than a single serum SKU.

Main Pain Points

The product needed a stronger premium set presentation, not just a single bottle
The packaging structure needed to support multiple ampoules and clear product organization
The client wanted a treatment-style concept with stronger routine value
The serum textures and bottle forms needed to look concentrated and refined
The overall set had to feel suitable for premium retail and gifting

How Zerun Supported The Project

Zerun helped review ampoule format direction, serum concentration image, insert-tray structure, outer box planning, and matching bottle design. The sample discussion focused on ampoule presentation, premium packaging layout, texture compatibility, usage clarity, and production planning for a multi-unit skincare set.

Project Direction

The final direction focused on a peptide ampoule set with a premium insert tray, coordinated outer box structure, matching treatment bottles, and a more luxurious anti-aging routine image.

Serum Manufacturing Support from Formula to Shipment

Zerun supports serum projects with formula R&D, mature formula options, texture adjustment, packaging coordination, sample revision, production control, QC, and export preparation.

Formula R&D Support

Custom serum formulas can be developed around skin concern, active direction, texture target, fragrance preference, usage routine, and market positioning.

Mature Formula Options

For faster launches, Zerun can support private label serum projects using mature formula bases with selected adjustment options.

Texture & Sample Revision

Serum samples can be adjusted around absorption, viscosity, stickiness, fragrance, color, skin feel, dry-down, and after-feel.

Packaging Coordination

Zerun helps match bottles, pumps, ampoules, labels, outer boxes, set packaging, and export packing needs for serum projects.

Production & QC Control

Zerun supports bulk production, filling, packaging, QC checkpoints, batch consistency review, and production preparation.

Export-Oriented Support

Zerun can help coordinate product documents, packing details, shipment preparation, and communication for international skincare brands.

Download Serum Development Resources

Use these resources to organize your serum idea, packaging direction, sample feedback, ingredient plan, and production requirements before starting development.

Serum Project Brief Template

Description
A practical brief template for brands preparing a custom serum project before discussing formula, texture, packaging, MOQ, samples, and production.
What It Helps You Clarify
Target skin concern
Serum type
Texture expectation
Ingredient direction
Packaging idea
Order quantity

Serum Packaging Selection Guide

Description
A packaging guide for comparing droppers, pumps, airless bottles, ampoules, tubes, outer boxes, and serum set packaging.
What It Helps You Clarify
Bottle type
Dispensing method
Formula viscosity
Visual positioning
Shipping requirement
Outer box direction

Serum Sample Feedback Sheet

Description
A feedback sheet for reviewing serum samples after testing texture, absorption, scent, color, viscosity, and packaging experience.
What It Helps You Clarify
Texture feedback
Absorption speed
Stickiness
Fragrance level
Packaging use
Revision request

Serum Ingredient Direction Checklist

Description
A checklist for turning ingredient ideas into a clearer serum formula direction before sample development begins.
What It Helps You Clarify
Main active direction
Supporting ingredients
Skin concern
Claim direction
Sensitivity concern
Formula compatibility

Custom Serum Manufacturing FAQ

Find clear answers about custom serum formulas, product types, active ingredients, texture adjustment, packaging options, samples, MOQ, private label routes, and export support.

1. Can Zerun make custom serum formulas for my brand?

Yes. Zerun can support custom serum development for skincare brands.
We help review your target skin concern, serum type, texture expectation, ingredient direction, packaging idea, and launch market.
Serum formulas can be developed around hydration, brightening, anti-aging, barrier repair, oil-control, acne-prone skin, sensitive skin, or glow care.
Zerun supports sample development, formula revision, packaging coordination, production planning, QC review, and export preparation.

2. What types of serums can Zerun manufacture?

Zerun can support many serum product formats for different brand positions.
Common formats include face serum, ampoule serum, oil serum, gel serum, milky serum, biphasic serum, eye serum, neck serum, body serum, and scalp serum.
We can also support treatment-style serums for brightening, repair, anti-aging, oil control, pore care, and sensitive skin comfort.
The final product route depends on formula viscosity, texture expectation, packaging choice, and market positioning.

3. Can Zerun support both private label and fully custom serum development?

Yes. Zerun can support different serum development routes depending on your timeline, budget, and product goals.
Private label serum projects can use mature formula options for faster launch.
Adjusted formula projects can modify texture, fragrance, color, active direction, viscosity, packaging, or skin feel.
Fully custom serum projects can be developed around a new formula structure, ingredient system, sensory profile, packaging route, and brand story.

4. Can I choose active ingredients or special formula requirements?

Yes. Ingredient direction and formula requirements can be discussed during the project review stage.
You can provide preferred ingredients, reference products, target skin concerns, restricted ingredients, or claim direction.
Zerun helps review whether the ingredient system is suitable for the serum type, texture, pH direction, packaging, and target user group.
Vegan-positioned, fragrance-free, low-fragrance, and sensitive-skin directions can also be reviewed during formula planning.

5. Can Zerun adjust texture, fragrance, color, and skin feel?

Yes. These details are important for serum development.
Texture can be adjusted toward watery, gel, milky, oil, biphasic, ampoule-style, or richer treatment serum directions.
Fragrance, color, viscosity, absorption speed, stickiness, dry-down, and after-feel can be reviewed during sample testing.
Adjustments depend on formula stability, active compatibility, packaging suitability, and final product positioning.

6. What is the MOQ for custom serum production?

MOQ depends on formula route, packaging choice, and project requirements.
For many custom skincare projects, MOQ usually starts around 1,000 pcs per SKU.
Special packaging, custom bottles, outer boxes, formula complexity, or set packaging may affect the final MOQ.
Zerun can review your target quantity and recommend a suitable development route.

7. Can I request serum samples before bulk production?

Yes. Sample development is an important step before bulk production.
Zerun can prepare samples based on your serum direction, texture expectation, fragrance preference, ingredient direction, and packaging idea.
For many serum projects, sample preparation usually takes around 7–10 days after the formula direction is confirmed.
Zerun charges a sample fee. If you receive the sample and it does not meet your expectations, we can adjust it free until you are satisfied.
If the sample is approved and you proceed with the first bulk order, the sample fee can be deducted from the first production order.

8. Do you provide packaging and label support?

Yes. Zerun can support serum packaging coordination.
Packaging options may include dropper bottles, airless pumps, ampoules, pump bottles, tubes, roller bottles, outer boxes, and set packaging.
We help review whether the packaging matches the serum texture, viscosity, usage method, visual positioning, and shipping needs.
Label, printing, outer box, insert, and set packaging coordination can also be supported based on your brand requirements.

9. Can Zerun help with export documents?

Yes. Zerun can support basic export-oriented documentation.
Depending on the project, we can help prepare documents such as COA, MSDS/SDS, product information, and related production documents.
Requirements may vary by country, product type, ingredient direction, packaging, and claim positioning.
Zerun can discuss document needs during quotation and production preparation.

Start Your Custom Serum Project with Zerun

Whether you are planning a first serum launch, developing a hero treatment serum, or expanding an existing skincare line, Zerun can help review your formula direction, texture target, packaging route, and production requirements before sampling.

Share your serum idea with us, and we will help you explore a practical development path based on your target skin concern, active direction, preferred texture, packaging concept, order quantity, and launch market.

Please share your project details, including:

Target market
Serum type
Main skin concern
Preferred texture
Ingredient direction
Packaging idea
Estimated quantity
Reference product, if available

Our team will answer your inquiries within 12 hours.
Your information will be kept strictly confidential.