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Eye Care OEM/ODM Solutions for Serums, Creams and Masks
Eye care sits at the intersection of anti-aging, brightening, de-puffing and sensitive-skin concerns. Zerun Cosmetic helps skincare and dermocosmetic brands build credible eye care systems – serums, creams, gels and masks – with targeted formulas, textures, packaging, claims, testing and MOQs aligned to your markets and channels.
Who we support in eye care
Eye care is a small area with high expectations. We support skincare, dermocosmetic, clinic-linked and beauty brands that want structured, evidence-aware eye portfolios rather than a single generic “eye cream”, across different age groups, concerns and price tiers.
Partner profiles we serve
- Eye care partner types
- Dermocosmetic and pharmacy brands
- Premium and masstige skincare brands
- Clinic, medi-spa and doctor-linked ranges
- Beauty and K-beauty-style multi-step routines
- DTC and marketplace-led anti-aging specialists
- Typical project starting points
- Upgrading from one generic eye cream to a clear eye system
- Building age- or concern-tiered eye lines (e.g. first lines vs deep wrinkles)
- Adding clinic-style recovery and soothing eye SKUs
- Creating eye SKUs that anchor broader anti-aging or brightening ranges
- How we work with you
- Clarify main eye concerns and target age bands
- Position eye SKUs within your existing routine map
- Propose phased roadmaps: essentials first, then specialty SKUs
Example eye care partner profiles
| Partner Type | Main Channels | Key Needs in Eye Care | Typical Project Start Point |
|---|---|---|---|
| Dermocosmetic / pharmacy | Pharmacies, clinics, online | High-credibility, sensitive-skin eye formulas | Launch anti-aging + soothing eye duo |
| Premium skincare brand | Beauty retail, department stores | Visible firming, brightening and texture care | Build serum + cream + mask around hero eye story |
| Clinic / doctor-linked line | Clinics, medi-spas, online | Post-procedure friendly and anti-aging care | Create gentle, tolerable eye SKUs for clinic homecare kits |
| DTC / indie anti-aging | E-commerce, marketplaces | Clear positioning, storytelling and reviews | Upgrade from single eye cream to layered eye system |
What types of eye care products can we develop for your brand?
We develop eye care portfolios that cover lightweight serums, emulsion creams, gels and masks, so you can address different age groups and concerns (wrinkles, puffiness, dark circles, dryness, sensitivity) without confusing overlaps.
Product families and use cases
- Daily eye products
- Eye serums (fluid, dropper, micro-emulsion formats)
- Eye creams and balms for nourishment and comfort
- Gel-based eye formulas for cooling and de-puffing narratives
- Intensive and ritual products
- Eye masks (wash-off or leave-on)
- Eye patches and under-eye pads*
- Night-focused eye treatments and cocooning balms
- Concern-based concepts
- Anti-wrinkle and firming eye formulas
- Brightening and “anti-tiredness” cosmetic concepts
- Soothing and barrier-supporting eye products for sensitive users
- Final patch format options depend on local regulations, component availability and production setup.
Example eye product mapping
| Product Type | Main Use Case | Example Formats | Typical User Scenario |
|---|---|---|---|
| Eye serum | Targeted actives, light texture | Dropper bottle, pump, roller | Layered under cream, day and night |
| Eye cream | Hydration, comfort and barrier | Small tube, jar, airless pump | Daily use, especially in dry or mature skin |
| Eye gel | Cooling feel, puffiness focus (cosmetic) | Tube, roller applicator | Morning routines, travel, post-screen relief |
| Eye mask / patch | Intensive, occasional pampering/treatment | Sachets, jars with patches, tube mask | 1–3x weekly or pre-event ritual |
| Night eye treatment | Nourishing, cocooning overnight care | Rich cream/balm in jar or tube | Night routine, dry climates, mature skin |
How should you design formulas and active stacks for eye serums, creams and gels?
Eye products must balance efficacy and tolerance. We design base systems and active stacks that address wrinkles, firmness, puffiness and dark circles at a cosmetic level, tailored to your claim ambitions and regional regulatory comfort.
How we design eye-friendly formulas
- Base system options
- Lightweight fluid or gel-serum systems
- Emulsion creams for cushioned comfort
- Balm-like or ointment-style night treatments
- Core functional goals
- Hydration and fine-line plumping appearance
- Firmness and elasticity narratives (cosmetic positioning)
- Texture smoothing and improved under-makeup behaviour
- Targeted concern directions（cosmetic level）
- Brightening and radiance for tired-looking eye areas
- De-puffing and cooling sensorials for morning use
- Barrier and tolerance support for sensitive users
- Irritation and sensitivity considerations
- Delicate surfactant/emulsifier and preservative choices
- Clear strategies for more active vs gentler SKUs
- Options for fragrance-free or low-fragrance lines
Which textures and formats work best for different eye concerns and age groups?
Eye textures must feel appropriate for each age group, concern and routine step. We help you design textures that work under makeup, feel comfortable at night and give immediate sensory cues (cooling, cushioning, smoothing) that support your claims story.
Serums and light fluids
- Quick-absorbing, non-sticky textures for layering
- Minimal pilling risk under makeup and SPF
- Suitable for hot climates and oily-prone skin around eyes
Creams and balms
- Medium to rich textures for comfort and barrier support
- Distinct day vs night sensorials if both exist
- Balanced after-feel: not too shiny, not too matte
Gels and gel-creams
- Cooling or refreshing sensorials without irritant overload
- Optional soft-focus or blurring cosmetic effects
- Compatibility with metal or ceramic applicator tips
Masks and patches
- Rich, occlusive feel for short-term sessions
- Residue tuned for leave-on vs rinse-off formats
- Patch adherence and serum load optimised for comfort
Which packaging options make sense for eye care?
Eye care packaging must signal precision and hygiene while remaining practical and on-brand. We design packaging families that make sense across serums, creams, gels and masks, tailored for retail, pharmacy, clinic and DTC environments.
Precision and hygiene
- Airless pumps for more active or premium eye products
- Tubes with narrow tips for controlled dosing
- Roller or ceramic/metal applicators for cooling and massage
Format-specific options
- Dropper bottles for eye serums in skincare-led ranges
- Jars vs tubes for creams and masks (with or without spatulas)
- Single-use or multi-use jars for eye patches, with tweezers
Channel and story alignment
- Clean, clinical aesthetics for dermocosmetic and clinic lines
- Premium glass or metal touches for luxury eye ranges
- Compact packs designed for travel or on-the-go use
Example eye packaging mapping
| Product Type | Typical Pack Type | Format Notes | Channel Priority |
|---|---|---|---|
| Eye serum | Dropper, airless pump, slim bottle | Precision dosing, skincare alignment | Skincare retail, dermocosmetic, DTC |
| Eye cream | Tube, airless pump, small jar | Convenience vs premium feel trade-offs | Mass, masstige, premium skincare |
| Eye gel | Tube with metal/ceramic tip, roller | Cooling application, on-the-go use | Travel, DTC, pharmacy, beauty retail |
| Eye mask/patch | Sachets, jars with patches + tweezers | Hygiene, single vs multi-use decisions | Beauty, spa, clinic, gifting |
What tests, safety files and regulatory support do you need for eye care?
Eye claims require careful alignment with formula design, tolerance and testing. We help you craft cosmetic-level claims around wrinkles, firmness, dark circles, puffiness and texture, and plan testing packages suitable for retail, pharmacy or clinic-linked positioning.
Claims and evidence planning
- Common cosmetic claim families
- Hydrated, smoother-looking eye area
- Reduced appearance of fine lines and wrinkles
- Improved look of puffiness and tiredness
- Brighter, more radiant-looking under-eye area
- Where supported by formula and relevant evaluation methods; no medical or therapeutic claims.
- Testing and evaluation options
- Stability and packaging compatibility tests
- Instrumental or expert grading for wrinkles, firmness and smoothness
- Image-based assessments for dark circles and radiance
- Consumer perception tests on comfort, appearance and makeup behaviour
- Tolerance or ophthalmologist/dermatologist-supervised tests where desired
- Documentation deliverables
- INCI lists, product data sheets, usage instructions
- Summaries of testing protocols and key results
- Support for pharmacy, clinic, retailer and platform questionnaires
MOQs, cost tiers and roadmap planning for eye care projects
Eye products are high-impact but relatively small volume. We structure MOQs, cost levers and phased rollouts so you can launch the right initial SKUs, then add more specialised eye products as your line gains traction.
Volume, cost and roadmap strategy
- MOQ planning
- MOQ bands by format (serum, cream, gel, mask, patch)
- Shared base systems with different active or claim focus where logical
- Recommendations on “hero” vs support SKUs for first launches
- Cost and positioning
- Formulation complexity tailored to your claim and price ambitions
- Airless vs simple tube trade-offs for each target tier
- Pack-size strategies (e.g. 10–20 ml) to hit price points and margins
- Roadmap approach
- Phase 1: essential eye serum or cream (or both) around core concern
- Phase 2: add gel/patch for de-puffing and brightening narratives
- Phase 3: introduce night masks, clinic-linked SKUs and age-tiered lines
Make A Sample First？
If you have your own formula, packaging idea, logo artwork, or even just a concept, please share the details of your project requirements, including preferred product type, ingredients, scent, and customization needs. We’re excited to help you bring your personal care product ideas to life through our sample development process.
How Zerun supports your eye care line from brief to launch?
- Our team will answer your inquiries within 12 hours.
- Your information will be kept strictly confidential.
We act as an OEM/ODM partner that understands the technical, regulatory and commercial nuance of eye care. From first idea to final artwork and production, we help you build eye ranges that are believable, coherent and easy for consumers to integrate into routines.
Collaboration journey with Zerun
- Starting collaboration
- Share your target age groups, main eye concerns and channels
- Describe current range gaps and benchmark products you admire
- Outline your claim ambitions and regulatory comfort levels
- Our support along the way
- Propose eye architecture, formulas, textures and packaging options
- Iterate via sampling rounds, feedback and refinement
- Coordinate agreed testing and documentation with trusted partners
- From plan to launch
- Finalise specifications, artwork and bill of materials
- Plan production, logistics and launch timing by region/channel
- Review performance and co-design next phases of your eye roadmap
