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Facial Care OEM/ODM Solutions: how can brands build a complete face care line?
You build a complete facial care line by choosing the right mix of cleansers, serums, creams, masks and SPF around a few clear concerns, then aligning formulas, textures, packaging and price tiers with your markets and channels.
Many founders know they need “a face care range” but are not sure where to start: how many SKUs, which concerns, which actives, which packs, and what MOQ is realistic. A structured facial care solutions approach helps you turn ideas into a focused, scalable line instead of a random mix of products.
What types of facial care products can we develop for your line?
Facial care solutions start with a clear map of product types. From basic cleansing to targeted serums and rich night creams, each format plays a role in your routines and price ladder.
Core facial care product categories
- Cleansers
- Gel, foam, cream, milk, oil and balm cleansers
- Low pH, sensitive-skin, acne-focused or brightening cleansers
- Toners and essences
- Hydrating toners, exfoliating toners (AHA/BHA/PHA), calming toners
- Lightweight essences and booster mists
- Serums and ampoules
- Brightening, anti-aging, hydrating, pore-refining, acne, soothing and barrier serums
- Single-active focus (e.g. niacinamide, vitamin C, HA) or multi-active blends
- Creams, gels and emulsions
- Day creams, night creams, gel-creams, fluid emulsions
- Oil-free, rich, barrier-repair or clinic-style textures
- Masks and treatments
- Wash-off masks, sleeping masks, sheet masks, clay/charcoal masks
- Peeling gels, exfoliating masks and targeted spot treatments
- Eye and lip care
- Eye creams, eye gels, eye serums for puffiness, dark circles, lines
- Lip balms, lip masks, lip serums and exfoliating lip scrubs
- SPF and sun-care for face
- Daily facial sunscreens (cream, gel, milk, stick, spray)
- Mineral, hybrid or chemical filter systems depending on markets
We can work with you to build from one hero format (for example, serum) into a full face care line, or to rationalise an existing range into clear, understandable pillars.
Which skin concerns and routines should your facial line cover first?
You do not need to launch every concern at once. Most successful brands start with 1–3 core concerns that match their target customers and channels, then expand.
High-priority facial concerns
- Brightening and dark spots
- Dullness, uneven tone, post-acne marks, sun-related discoloration
- Typical line: cleanser + toner/essence + brightening serum + whitening or night cream
- Anti-aging and firming
- Fine lines, wrinkles, loss of firmness, lack of glow
- Typical line: gentle cleanser + anti-aging serum + eye cream + firming day/night cream + optional mask
- Acne-prone and oily skin
- Breakouts, excess oil, congestion, enlarged-looking pores
- Typical line: exfoliating cleanser + balancing toner + spot serum + light gel-cream
- Hydration and barrier repair
- Dryness, dehydration, sensitivity, compromised barrier
- Typical line: low pH cleanser + hydrating toner + HA/barrier serum + ceramide cream
- Sensitive and clinic-style facial care
- Redness, stinging, post-procedure comfort under cosmetic positioning
- Typical line: ultra-gentle cleanser + soothing serum + barrier cream + SPF
- Men’s facial care
- Simple routines for cleansing, shaving comfort and hydration
- Typical line: face wash + all-in-one moisturizer + eye gel or aftershave balm
Routine design principles
- Keep routines to 2–4 steps for most customers
- Make it obvious which product is the hero (serum, cream, mask)
- Ensure textures and fragrances feel consistent across the line
Zerun Cosmetic can help you prioritise which concerns to launch first and how to structure the initial routines, then plan future extensions as your brand grows.
How should you structure facial care ranges across price tiers and markets?
A well-planned facial line uses price tiers not just to charge more, but to tell a clear story: entry, core, premium and clinic-style ranges for different customers and markets.
How we design hair & scalp formulas
Typical facial care price tiers
- Entry / accessible lines
- Simple active systems, reliable emulsions, basic but neat packaging
- Often targeted at mass retail and entry DTC customers
- Core brand lines
- Strong value, clear benefits and more complete routines
- Use popular actives (niacinamide, HA, vitamin C derivatives, peptides)
- Premium and “luxury” lines
- More complex active stacks, upgraded textures, fine-fragrance scents
- Glass or airless packs, richer creams, more indulgent masks
- Clinic-style or professional lines
- Gentle, minimalist formulas with clear clinical positioning
- Often used in spa/clinic channels with additional documentation needs
Adapting to different markets
- US and North America
- Strong interest in actives, clear before/after stories and social proof
- Attention to OTC vs cosmetic claims for certain actives and SPF
- EU and UK
- High regulatory requirements and careful claim language
- Interest in sensitive-skin, barrier and derm-style lines
- Asia and Middle East
- Strong demand for brightening, spot and pore care, plus gentle textures
- Attention to climate (humidity, heat, dryness) and modest claims
We can help you position one line globally or design slightly different facial ranges for different regions, while using shared base formulas where possible to control complexity.
How do textures, formats and packaging need to change by channel?
The same formula can feel wrong if the pack or texture does not match the channel. Facial care solutions should account for how products are discovered, tested and used in each channel.
Texture and sensorial tuning
- Adjust richness for climate and skin type (gel vs cream vs balm)
- Tune fragrance strength and profile by market and channel
- Ensure products layer well in routines without pilling or stickiness
Zerun Cosmetic can propose texture and packaging adjustments for each channel, so your facial products feel “native” to where they are sold.
DTC and brand websites
- Strong storytelling, ingredient education, routines and real-life photos
- Airless pumps, droppers and jars with clear branding photograph well
Amazon and marketplaces
- Fast understanding from thumbnails and titles
- Pumps and tubes that ship safely and minimise leakage
Clinic, spa and medical
- Simple, professional-look packaging with clear function and INCI
- Airless packs, low-fragrance or fragrance-free, focus on tolerability
Retail and pharmacy
- Shelf impact, clear shelf-blocking effect when multiple SKUs are displayed
- Easy-to-read benefits on the front and clear steps on side/back
How can you combine single products, sets and starter kits in your facial care strategy?
A strong facial care strategy thinks beyond single SKUs. It uses hero products + sets + starter kits to guide customers into routines and upgrade them over time.
We can help you design a facial care product architecture where singles, sets and starter kits reinforce each other instead of competing.
Single hero products
- Flagship SKUs like brightening serum, niacinamide serum, retinol cream, Cica cream, calming serum or collagen mask
- Used in SEO, ads and hero campaigns
Face care sets
- Curated sets for brightening, anti-aging, acne, hydration, sensitive skin and men’s care
- 2–4 SKUs per set that show how to use the line as a routine
- Ideal for DTC, spa and gifting channels
Starter kits and discovery sets
- Mini or travel-size kits to test new lines or actives
- Lower-risk entries to gather data before full-size launches
- Good for marketplaces, subscription boxes and post-treatment protocols
Who are facial care solutions ideal for?
Facial care solutions are ideal for brands that want to own specific face-related concerns and build coherent lines, not just one or two random SKUs. Zerun Cosmetic can adapt facial care solutions to your brand’s size, experience level and channel mix.
Typical facial care solution clients
- Indie face-focused brands
- Starting with 3–6 SKUs around one or two concerns
- Looking for low-MOQ, export-ready OEM/ODM support
- Existing body/hair brands expanding into face
- Need face lines that match their existing brand voice and channels
- Want to leverage face care margin potential without overextending
- Clinic and spa brands
- Require gentle, documentation-backed facial ranges for professional use and retail
- Need clear protocols and post-treatment kits
- Marketplace and retailer house brands
- Want complete facial ranges under their own labels
- Need strong value, clear claims and efficient packaging
What do brands most often ask about facial care OEM/ODM projects?
Most questions are about how many SKUs to start with, which concerns to choose, how custom formulas work and what documentation is needed to sell in US/EU and other markets.
Common questions from facial care clients
- How many facial products should we launch in our first line?
- Should we start with brightening, anti-aging, acne, barrier repair or sensitive skin?
- Can we customise existing base formulas or do we need full custom development?
- What are realistic MOQs for cleansers, serums, creams and masks?
- Which actives and claim types are suitable for our target markets?
- How do we plan packaging across different facial products to keep a unified look?
- What testing and regulatory documents will we receive for our facial line?
We usually answer these questions by combining sample line-ups, formulation options, packaging routes and documentation plans tailored to your situation.
Make A Sample First？
If you have your own formula, packaging idea, logo artwork, or even just a concept, please share the details of your project requirements, including preferred product type, ingredients, scent, and customization needs. We’re excited to help you bring your personal care product ideas to life through our sample development process.
How will Zerun Cosmetic support your facial care line development?
Zerun Cosmetic supports facial care projects from first concept to finished, compliant products, so you can move from “we should have a face line” to “we have a clear, sellable range.”
- Our team will answer your inquiries within 12 hours.
- Your information will be kept strictly confidential.
Our typical process for facial care solutions
- Clarify your positioning
- Target consumers, main concerns (brightening, anti-aging, acne, barrier, sensitive, men’s), main markets and channels
- Decide whether you need entry, core, premium or clinic-style lines
- Map product and routine architecture
- Define which product types you need: cleanser, toner, serum, cream, mask, SPF, eye, lip
- Plan how these become 2–4 step routines and sets
- Co-develop or adapt formulas
- Use proven base formulas where possible to shorten timelines
- Co-develop custom active stacks, fragrances and textures where needed
- Propose packaging and design directions
- Shortlist bottles, tubes, jars and airless packs consistent across the line
- Align packaging choices with your price tiers and channels
- Support testing, documentation and export
- Provide relevant stability, compatibility and safety data
- Supply documentation for US/EU and other markets within cosmetic scope
- Plan roadmap, not just launch
- Suggest how you can extend the line later (new actives, new concerns, new sets)
- Keep formulas and packs as modular as possible for future variations
If you already have reference facial products or lines you like, or a clear idea of which concerns you want to own first, share them with us. Zerun Cosmetic can then turn those ideas into a concrete facial care line development plan, including proposed SKUs, formulas, packaging and MOQs that fit your brand’s reality.
