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Private Label Brightening Serum Manufacturer
Our Brightening Face Serum solutions help your brand stand out with high-performance actives and customizable packaging. From Vitamin C serums to Alpha Arbutin blends, we design formulas to match your target market, skin type focus, and brand positioning.
Custom Brightening Serum Details
Build a daily, multi-pathway serum that boosts luminosity and helps even tone without compromising barrier comfort. Core actives can be stacked for synergy: niacinamide 2–10% to reduce melanosome transfer and improve lightness; tranexamic acid (TXA) 2–5% to interrupt plasmin-mediated pathways in hyperpigmentation; vitamin C options such as 3-O-ethyl ascorbic acid 1–3% or AA2G 2–5% for antioxidant defense and brightness; alpha-arbutin 1–2% and licorice extract as supportive brighteners. Multi-weight hyaluronic acid 0.1–0.3% and panthenol 0.2–1% cushion hydration and help lower TEWL for daily wear. Clinical literature shows 5% niacinamide reduces hyperpigmentation and increases lightness within ~4 weeks; topical TXA improves melasma indices in ~8–12 weeks (supported by RCTs and systematic reviews); topical vitamin C demonstrates antipigmentary benefits, with efficacy dependent on stable, permeable formulations; and alpha-arbutin is considered safe in EU face creams up to 2%. (Oxford Academic, Wiley Online Library, jcadonline.com, Public Health)
System & pH recommendations
Water-light gel/serum (B3/TXA/EAA/AA2G): target pH 5.0–6.0; include chelators + antioxidants; fragrance-free option for sensitive-skin onboarding.
If using pure L-ascorbic acid: keep a separate low-pH booster (≤3.5) or switch to ethyl ascorbic acid to preserve a neutral-pH serum.
Compatibility tips: avoid copper-containing actives in builds with arbutin/kojic derivatives; use UV-shielded or airless packaging to limit oxidation (amber PET or glass).
More customization points you may want to know
Competitive angles :
Fast-absorbing, non-sticky finish designed to layer under SPF/makeup without pilling.
Fragrance-free / essential-oil-free with a soothing stack (beta-glucan, panthenol) for sensitive-skin claims.
AM-shield story: pair with broad-spectrum SPF; offer refillable airless packaging + travel minis for sampling and retail sustainability.
Industry benchmark vs. common builds:
Typical brightening serums rely on one brightener at modest levels. We engineer multi-pathway stacks (niacinamide + TXA + stable vitamin C ± arbutin/licorice) with controlled pH, stability-minded packaging, and measurable outcomes (∆L*, spot area), shifting the narrative from “ingredient-named” to performance-proven. (Wiley Online Library)
Claims & evidence (how we substantiate):
Pilot panel (4–8/8–12 weeks): image analysis of spot area/intensity; CIE Lab* colorimetry for even-tone; TEWL/capacitance for barrier & hydration.
Literature anchors to cite on-page: 5% niacinamide lightening at ~4 weeks; topical TXA RCTs and reviews showing MASI improvement at ~8–12 weeks; topical vitamin C reviews supporting antipigmentary effects; alpha-arbutin EU safety up to 2% in face creams; multi-weight HA improving barrier function in clinical contexts. (Oxford Academic, Wiley Online Library, Public Health)
Regulatory wording reminders (US/EU):
Prefer “brightening/even tone/spot-correcting” over “whitening/lightening/bleaching.”
Hydroquinone: EU lists HQ among prohibited cosmetic substances; in the US, OTC skin-lightening drugs with HQ are unapproved post-CARES Act (Sept 23, 2020)—use non-drug cosmetic language. (EUR-Lex, Legislation UK, U.S. Food and Drug Administration)
Retinoids/salicylic acid may trigger restricted-use or drug positioning depending on market—request claim vetting per SKU under Reg. (EC) 1223/2009 / FDA OTC frameworks. (EUR-Lex, U.S. Food and Drug Administration)
Trending Brightening Serums on Amazon – Ingredient Insight
Analyzed some top-selling brightening serums on Amazon to identify common actives, formulation strengths, and improvement opportunities for your private label product.
Amazon Bestselling Brightening Serums
| Brand/Product | Key Ingredients | Pros | Cons |
|---|---|---|---|
| TruSkin Vitamin C Facial Serum | Vitamin C (brightening, antioxidant), botanical hyaluronic acid alternative, Vitamin E, Aloe Vera, Jojoba Oil, MSM | Bestselling brand with nearly a million 5-star reviews; under $20; gentle, effective for daily use; simple formula, fragrance-free, vegan-friendly | Active ingredient concentration not specified; may oxidize; basic formula with limited effect on severe hyperpigmentation |
| Bliss Bright Idea Vitamin C + Tri-Peptide Serum | 15% high-strength Vitamin C, patented Tri-Peptide, green tea extract | High concentration for visible brightening and improved elasticity; instant glow; lightweight texture, quick absorption, non-greasy | Potent activity may cause tingling/redness for sensitive skin; requires sunscreen for long-term use |
| Good Molecules Daily Brightening Serum | Beta-Arbutin, Licorice Root Extract, low molecular weight Sodium Hyaluronate, Vitamin E | Gentle, suitable for sensitive skin; steady brightening effect; strong hydration; affordable for daily use | Slow results, needs consistent use for weeks; limited effect on deep pigmentation |
| Topicals Faded Brightening & Clearing Serum | Kojic Acid, Niacinamide, Azelaic Acid, Centella Asiatica Extract, Melatonin | Targets acne marks and hyperpigmentation; anti-inflammatory; fragrance-free; suitable for acne-prone and sensitive skin | Strong actives may cause mild peeling or stinging; relatively high price; adjustment period may be needed |
| Ole Henriksen Banana Bright Vitamin C Serum | 15% L-Ascorbic Acid (pure Vitamin C), PHA (gentle exfoliant), Hyaluronic Acid | Strong brightening; PHA gently exfoliates for even tone; refreshing texture with excellent user experience | May irritate sensitive skin; mid-to-high price point, may not suit budget-conscious buyers |
| Eclat Skincare Vitamin C Face Serum | Sodium Ascorbyl Phosphate (stable Vitamin C), Hyaluronic Acid, Ferulic Acid, Vitamin E, Niacinamide, Aloe Vera, Centella Asiatica | Highly stable Vitamin C for lasting antioxidant protection; multiple synergistic ingredients for brightening and repair; very affordable, widely praised | Some users report slower absorption, watery texture; complex formula may not suit ultra-sensitive skin |
| The Ordinary Alpha Arbutin 2% + HA | 2% Alpha Arbutin, Hyaluronic Acid, water-soluble humectants | Very affordable (~$10); high Alpha Arbutin content for gentle pigment reduction; fragrance- and alcohol-free; lightweight, easy layering | Slow results (4-8 weeks); simple formula without added antioxidants; requires light protection for stability |
| The Ordinary Ascorbyl Glucoside Solution 12% | 12% Ascorbyl Glucoside, Propanediol, Glycerin | More stable than pure Vitamin C; gentle for sensitive skin; low price (~$12) | Slower brightening than L-Ascorbic Acid; limited for dark spots; must be paired with sunscreen for best results |
| The Ordinary Vitamin C Suspension 23% + HA Spheres 2% | 23% L-Ascorbic Acid, 2% HA Spheres, silicone base | Fast brightening and antioxidant results; under $10; improves overall tone | High concentration may sting sensitive skin; thicker cream texture may be hard to spread; oxidizes quickly after opening |
Custom Formulation Recommendations for Brightening Serums
From powerful antioxidants like Vitamin C to gentle brighteners like Alpha Arbutin, each ingredient offers unique benefits for different skin types. Below is our formulation recommendation chart to help guide your custom product development.
Brightening Serum – Custom Formulation Recommendations
| Brightening Active | Key Features | Suitable Skin Types | Recommended Combinations | Suggested Packaging |
|---|---|---|---|---|
| Vitamin C (L‑Ascorbic Acid / Derivatives) | Potent antioxidant, improves skin radiance, helps reduce uneven tone | Normal, oily, combination skin | Ferulic Acid + Vitamin E for stability; Hyaluronic Acid for hydration | Amber glass dropper bottle / Airless pump |
| Alpha Arbutin | Gentle melanin inhibitor, evens skin tone gradually | Sensitive, dry, combination skin | Niacinamide for barrier support; Licorice Extract for soothing effect | Opaque PET pump bottle / Frosted glass dropper |
| Niacinamide (Vitamin B3) | Multi-functional: brightening, barrier support, oil balance | All skin types, especially sensitive or acne-prone | Zinc PCA for oil control; Panthenol for calming | Airless pump / Frosted glass bottle |
| Licorice Root Extract | Plant-based brightener, reduces redness and dullness | Sensitive, reactive skin | Green Tea Extract for antioxidant synergy; Hyaluronic Acid for moisture | Opaque PET bottle / Tube with pump |
| Kojic Acid | Strong pigment reduction, targets stubborn dark spots | Normal, combination skin (tolerant to actives) | Niacinamide for barrier protection; Centella Asiatica for soothing | Airless pump bottle / Dark glass dropper |
| Beta-Arbutin | Mild brightening with low irritation risk | Sensitive, dry, mature skin | Vitamin C derivatives for added radiance; Aloe Vera for hydration | Opaque PET pump bottle / Airless serum jar |
| Azelaic Acid | Brightening plus anti-inflammatory benefits | Acne-prone, redness-prone skin | Niacinamide for oil control; Allantoin for skin comfort | Tube with pump / Airless pump |
| Ferulic Acid | Antioxidant booster, enhances Vitamin C stability | All skin types | Vitamin C + Vitamin E for antioxidant complex | Amber glass dropper bottle |
| Resveratrol | Antioxidant-rich, supports skin luminosity | Normal, dry, mature skin | Hyaluronic Acid for hydration; Vitamin C derivative for radiance | Dark glass bottle / Airless pump |
| Glutathione | Skin tone-evening antioxidant | Combination, normal skin | Niacinamide + Vitamin C derivatives for synergy | Airless pump bottle / Frosted glass dropper |
Make A Sample First？
If you have your own formula, packaging idea, logo artwork, or even just a concept, please share the details of your project requirements, including preferred product type, ingredients, scent, and customization needs. We’re excited to help you bring your personal care product ideas to life through our sample development process.
Brightening Serum – Private Label FAQ
Here are the most common questions from beauty brand clients when developing custom brightening face serums.
1. What active ingredients can I choose for a brightening face serum?
We offer a wide selection of brightening actives such as Vitamin C derivatives, Alpha Arbutin, Niacinamide, Licorice Extract, and botanical antioxidants. You can combine them based on your brand’s target skin type and product positioning.
2. Can I create a formula that is gentle enough for sensitive skin?
Yes. Our R&D team can help you design mild formulations using low-irritation brightening agents, stable delivery systems, and soothing plant extracts to support comfortable daily use.
3. What concentration of actives should I use for my market?
The concentration will be tailored to your market’s regulations, product claims, and desired positioning. We can suggest different strengths for entry-level, mid-tier, or premium skincare ranges.
4. Can I combine brightening actives with other skincare benefits?
Absolutely. Brightening serums can be paired with hydration boosters, anti-oxidant complexes, or oil-control ingredients to create multi-functional formulas suitable for different customer needs.
5. What types of packaging work best for brightening serums?
Airless pump bottles, amber glass dropper bottles, and opaque PET packaging help reduce light and air exposure, keeping actives more stable for longer. We can customize bottle shapes, sizes, and closure types.
6. Can you match the texture and absorption rate I want?
Yes. We can adjust viscosity, spreadability, and finish—from lightweight watery essences to richer emulsions—based on your target user experience and brand style.
7. How do I ensure my product fits my brand’s visual identity?
Our design team can create custom labels, color schemes, and secondary packaging that align with your brand story, whether you prefer minimalistic, luxury, or eco-friendly aesthetics.
8. Can I request a fragrance-free or essential oil–based scent option?
Yes. We can make fragrance-free formulations for sensitive markets or add natural essential oils for a light, refreshing scent—always considering stability and compatibility with brightening actives.
9. How many units do I need to start a custom order?
Our minimum order quantities (MOQ) are flexible, starting from small batch runs for market testing to large-scale production for established brands.
10. Can you suggest trending brightening ingredient combinations for my target region?
We monitor global skincare trends and can recommend popular blends—such as Vitamin C + Ferulic Acid, Alpha Arbutin + Niacinamide, or Licorice + Green Tea—tailored to your target market preferences.
Packaging Customization for Brightening Face Serums
We offer a variety of packaging options designed to protect brightening actives from light and air exposure. Popular choices include amber glass dropper bottles, opaque PET pumps, and airless dispensers—each customizable with your brand’s logo, colors, and label style.
Amber glass dropper bottles
Ideal for Vitamin C serums
Airless pumps
Maximum protection against oxidation
Opaque PET bottles
Lightweight and travel-friendly
Frosted glass bottles
Premium look for high-end brands
Ready to Launch Your Custom Brightening Face Serum?
- Our team will answer your inquiries within 12 hours.
- Your information will be kept strictly confidential.
We work with global cosmetic brands. Contact Zerun Cosmetic team now to custom your cosmetic brands and get sample:
